Renowned for its "winged hourglass" logo,Longineshas been crafting exceptional timepieces from its base in Saint-Imier, Switzerland, since its founding in 1832, leveraging its heritage, elegance, and technical prowess. Known for its role as the official timekeeper for numerous prestigious international sporting events, the brand has built a rich history as a partner to international sports federations. As a member of the world's largest watchmaking group, Swatch Group, Longines currently operates in over 140 countries.

The connection betweenLonginesand Japan is particularly strong. The oldest existing Longines watch, dating back to 1867, is a testament to this, and the brand boasts a significant number of collectors in Japan. "Longines Boutique Ginza" marks the culmination of this relationship, opening as the brand's first standalone boutique in the country.