World's First "Seiko Premium Boutique" Opens in Ginza, Tokyo | SEIKO

SEIKO

The World's First Boutique Featuring Its Entire Luxury Line

A specialty store handling only SEIKO's top three brands, a source of Japanese pride, opened on July 30th. Until now, there were no premium specialty stores dedicated solely to such high-end products. It is expected to become a hub for welcoming domestic and international customers seeking exquisite goods in Ginza.

Text by KAKIHARA Takayoshi (OPENERS)

Rare Pieces by Master Craftsmen, Priced in the Tens of Millions, Also Available

Come to think of it, why wasn't there one sooner? SEIKO has opened "SEIKO Premium Boutique," its first-ever directly managed shop focusing exclusively on its three premium brands.

The brands featured are Grand Seiko, Credor, and Galante – all models reflecting meticulous craftsmanship and design. Among these, we want to highlight "Credor." Few shops offer the full line of Credor series. Furthermore, Credor includes rare pieces crafted by SEIKO's master artisans.

For example, the "Credor Spring Drive Minute Repeater" released in 2011.

While certainly high-priced, these pieces were produced in limited quantities, and very few stores allowed customers to see and purchase them in person. However, from now on, you can examine them firsthand here anytime. For purchases of masterpieces over 10 million yen at "SEIKO Premium Boutique," special benefits such as an invitation to the special workshops (Morioka or Shinshu) where they are made are offered.

The boutique also caters to international tourists visiting Japan. Staff fluent in English and Chinese (Mandarin) are available to assist customers. Since 2004, SEIKO has been expanding its "Boutiques" worldwide, currently operating approximately 60 stores in 28 countries. Furthermore, plans are underway to open an additional 5 to 10 stores by the end of this year.

It seems watch enthusiasts now have another compelling reason to visit Ginza.

SEIKO Premium Boutique
7-9-16 Ginza, Chuo-ku, Tokyo 1F
Opening Hours | 11:00–20:00 (Weekdays) 11:00–19:00 (Sundays & Holidays) Open daily (except New Year holidays)
Tel. 03-3562-3800
http://www.seiko-watch.co.jp/boutique/premium_ginza/