Chanel Introduces the Masculine New Watch "BOY·FRIEND" | CHANEL

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CHANEL Unveils the Masculine New "BOY・FRIEND" Watch

CHANEL has unveiled the new "BOY・FRIEND" watch, designed for women with a masculine allure. It offers a handsome and chic aesthetic, adding a masculine touch to the brand's iconic feminine "Première" watch. We eagerly await its September release.

Text by Yuzu Kuromiya

Breaking the Mold: The Feminine Watch Reimagined

Inspired by Mademoiselle Chanel's creations, the "BOY・FRIEND" watch reinterprets elements from the masculine wardrobe. The result is a refined piece that transitions seamlessly from jeans to tailored jackets and evening wear.

The octagonal case shape pays homage to the stopper of the legendary Chanel N°5 perfume bottle and Place Vendôme.
Its sophisticated design, iconic silhouette, and strong lines are both classic and contemporary. The contrast of polished and satin finishes enhances the case's depth and overall refinement.

The watch is available in two case sizes. The 37mm model features a manual-winding mechanical movement with a small seconds subdial at 6 o'clock. The 34.60mm model is powered by a quartz movement and includes a date display at 6 o'clock.

Case materials range from simple 18K beige gold and 18K white gold to versions adorned with diamonds on the bezel. The black alligator strap adds a touch of luxurious charm.

Masculine elements paradoxically enhance femininity. This is a women's watch designed to inspire confidence with every glance.

BOY・FRIEND
Case/Bezel: 18K BEIGE GOLD
Dial: OPALINE WHITE, GUILLOCHÉ
Case Size: 34.6 x 26.7 mm
Thickness: 7.33 mm
Movement: QUARTZ
Functions: HOURS, MINUTES, DATE
Strap: BLACK ALLIGATOR
Water Resistance: 30 m
Price: ¥1,539,000
Release: Scheduled for September

CHANEL (Watches & Jewelry)
0120-159-559
http://www.chanel.com