If one were to name the most fantastical and romantic watch brand today, it would undoubtedly be the Parisian high jewelry house, Van Cleef & Arpels. At the 2010 S.I.H.H., they unveiled models developed further under the grand theme of “Poetry of Time,” which encompassed last year's theme of “Poetic Complications.” Showcasing even more fantastical and romantic creations, these pieces highlighted the allure of Switzerland's finest craftsmanship, from watchmakers to enamellers. Each model eloquently conveyed that a wristwatch is not merely a "tool for measuring time," but an artistic and dreamlike item still holding infinite possibilities.