BASELWORLD 2009 CHANEL
The Innovator of Beauty Unveils the Revolutionary World of J12

In 2000, Chanel established a new standard of beauty in the watchmaking world with the launch of the "J12" collection, utilizing the cutting-edge material, high-tech ceramic, for its case. This year, the J12 collection welcomes high jewelry models that harness the unique luster of ceramic, a material as enduring as diamond. Furthermore, the classic ladies' model, "Première," now features a rubber strap model perfect for everyday wear. Chanel, the innovator of beauty, presented a world of time that is both revolutionary and refined.

By Yasuto Shibuya