WATCH & JEWELRY /
SIHH&BASEL
August 15, 2018
Discover style in feminine-colored straps. The new "Boyfriend" | CHANEL
CHANEL
Feminine charm with a touch of color.
The new "Boyfriend" gently adorns the wrist.
Introducing a new addition to Chanel's "Boyfriend" watch collection, which was designed to evoke the style of borrowing and wearing a boyfriend's oversized, simple timepiece. This new iteration features pastel-colored straps.
Text by YANAKA Tomomi
Pastel straps that beautifully enhance skin tone.
The "Boyfriend" is characterized by its iconic octagonal case, inspired by the legendary Chanel N°5 perfume.
The minimalist "Boyfriend" collection embodies Mademoiselle Chanel's style philosophy of drawing out feminine allure through masculine elements, just as she did in her time.
The 2018 novelties add a feminine touch through color. The beige gold or white gold cases are paired with pastel alligator straps.
The straps come in four colors designed to flatter the female complexion: nude, pink, light blue, and blue jean. Available in three sizes—small, medium, and large—the collection offers the appeal of creating a unique look through case size and color.
The "Boyfriend," with its refined case and pastel colors, adds a touch of freshness and vibrancy to your wrist this summer.
Boyfriend
Movement | Quartz or manual winding
Case material | 18K WG or 18K beige gold (also available with pavé diamonds on the bezel)
Case size | 27.9 x 21.5mm (small), 34.6 x 26.7mm (medium), 37 x 28.6mm (large)
Strap material | Alligator
Price | ¥1.2 million to ¥3.15 million each (excluding tax)



