Introducing L & JR, Inheriting the Spirit of High-End Mechanical Watches

L & JR | El And J.R.

Arriving in Japan for the First Time! The New Wave of Watchmaking: 'L & JR'
Arriving in Japan for the First Time! The New Wave of Watchmaking: 'L & JR'

From the new Swiss watch brand "L & JR," which garnered attention at BASELWORLD 2018, comes a collection of day-date and chronograph models, already released.

Text by OZAKI Sayaka

Luxurious, Elegant, and Affordable

"L & JR" was founded by Jörg Isac Jr., Philippe Cros, and Lionel Radoux, three entrepreneurs deeply familiar with the world of high-end mechanical watches. The brand was established in time for BASEL WORLD 2018. Inheriting the spirit of high-end mechanical watches, an exciting collection of sophisticated designs will make its debut in Japan in late May 2018.

"L & JR" positions watches as items that tell a story about the owner's style and attitude towards life. While cherishing the dignity and sophistication common to high-end mechanical watches, the brand achieves a middle-range collection that is still accessible. The first collection to arrive in Japan, named STEP ONE, features three models each of day-date and chronograph.

The "STEP ONE / DAY-DATE" is characterized by a modern and dynamic design with multiple, layered circles. The domed sapphire crystal and the intricate, three-dimensional multi-layer dial, reminiscent of high-end mechanical watches, are rendered in black, white, or monochrome black and gray, enhancing the watch's iconic appeal. The retrograde day display and the big date function further contribute to its "handsome luxury watch" aesthetic.

The "STEP ONE / CHRONOGRAPH" is a sporty yet elegant model. The three-dimensional multi-layer dial displays the chronograph functions alongside a retrograde day display at 12 o'clock and a big date display at 6 o'clock, each on different layers.

By opting for quartz movements for practicality and bestowing a superior style through their external design, these models symbolize the lifestyle of active men living in the modern era.