Announced at Baselworld 2016: A Sublime New Collection | GRAFF
WATCH & JEWELRY / SIHH&BASEL
May 24, 2016

Announced at Baselworld 2016: A Sublime New Collection | GRAFF


GRAFF


A New Frontier of Dazzlingly Beautiful Watch Creation


Founded in London in 1960, Graff is a diamond jeweler hailed as the "King of Diamonds" of the 21st century. The jeweler's philosophy of focusing on creating larger, more exceptional diamonds from rough stones is carried through to its watchmaking. AtBaselworld 2016, models further elevated in drama were unveiled, drawing envious gazes.

Text by NOGUCHI Minako





The Ultimate Secret Watch Concealed within a Descending Butterfly



Among the ladies' watches presented at Baselworld 2016, the "The Princess Butterfly" collection particularly captivated many women. Designed to embody the silhouette of a butterfly, the jeweler's iconic motif, these models are an embodiment of a beautiful butterfly gracefully fluttering its wings. Behind the elegant wings, adorned with sapphires and diamonds, lies a watch set with baguette-cut tapered stones, exuding a subtle yet luxurious brilliance. The timepiece, meticulously crafted by rendering the butterfly's flutter and shape using the latest 3D technology while pursuing perfection in its structure and functions as a watch, can be said to be a symbol of the jeweler's proud craftsmanship. Adorn yourself with this elegant style that transforms from a jeweled bracelet to a secret watch, and indulge in the true radiance of a mature woman.


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The Princess Butterfly

Case | Sapphire, Diamonds

Strap | Leather, Satin Strap







A Perpetual Calendar Model Challenging the Fusion of Technological Innovation and Design



For men's watches, the "The Master Graff Perpetual Calendar," equipped with the patented new 7.2mm-thick "The Graff Caliber 7" movement, has been newly introduced and is generating buzz. The openworked dial, revealing a complex arrangement, displays the day, date, and month on a smooth horizontal line. The highly accurate perpetual calendar function means the dial, which indicates leap years, requires no date adjustment until 2100, as long as the watch is not damaged. Designs that incorporate the jeweler's DNA throughout, such as the bezel inspired by the facets of diamonds and the crown set with white, clear gemstones, are filled with luxurious beauty and youthful dynamism. This will undoubtedly be a timepiece that elevates the status of the man who wears it.


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The Master Graff Perpetual Calendar

Case | Platinum

Diameter | 46mm

Thickness | 12.45mm

Movement | Automatic (The Graff Caliber 7)

Functions | Perpetual Calendar (Date, Day, Month display, Leap year indicator)

Strap | Alligator








Contact


Graff Tokyo Salon


Tel. 03-6267-0811


http://www.graffdiamonds.com








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