Van Cleef & Arpels | Projection Mapping for Two Nights Only
WATCH & JEWELRY / JEWELRY NEWS
March 23, 2015

Van Cleef & Arpels | Projection Mapping for Two Nights Only


40th Anniversary in Japan


Projection Mapping Event at Yebisu Garden Place



Parisian high jeweler Van Cleef & Arpels marks its 40th anniversary in Japan this year. To commemorate the occasion, a projection mapping event will be held for two nights only, on Wednesday, December 11th, and Thursday, December 12th. A castle inhabited by fairies will appear at Yebisu Garden Place.

Text by KUROMIYA Yuzu





Joël Robuchon Transformed into a Fantastical Castle






Van Cleef & Arpels was the first French jeweler to establish a presence in Japan in 1973. For the projection mapping event celebrating its 40th anniversary in the country, the "Château Restaurant Joël Robuchon" at Yebisu Garden Place will be transformed for two nights into a magical "Fairy Castle." This marks the first time projection mapping will be held at Yebisu Garden Place.

The visual production is helmed by French artistHugues Lep. Inspired by Van Cleef & Arpels'high jewelry, the production expresses a mysterious and warm narrative. It weaves a poetic world where butterflies and fairies gracefully dance around the Joël Robuchon château.

Concurrently, a two-day "Fairy Castle Twitter Campaign" will be held. Those who attend the "Fairy Castle" projection mapping and answer a quiz on Twitter will have a chance to win "Lines of Luck," a unique, non-sale illustration book created for Van Cleef & Arpels, with 40 winners selected from correct entries.


Van Cleef & Arpels | Van Cleef & Arpels 02



The Joël Robuchon château, built in the architectural style of the Louis XV era, is the perfect location for this event. We invite you to experience this fantastical world, as if you've stepped into a fairy tale.

Van Cleef & Arpels Projection Mapping
Dates | December 11th (Wed), December 12th (Thu)
Time | 5:30 PM - 11:00 PM (scheduled)
Location | Château Restaurant Joël Robuchon (within Yebisu Garden Place)

Interview with Hugues Lep x Hitoshi Miki, CEO, here →



Van Cleef & Arpels Le Desk
Tel. 0570-00-8202