CHANEL | Introducing the new "Première Watch"!

CHANEL

LE TEMPS CHANEL IS ANOTHER TIME, IT NEVER REALLY GOES BY AT ALL.

Capturing Your Own Time: CHANEL "PREMIÈRE"

Being unbound by time, free to be oneself—in a sense, this is an ideal for us living in the modern age. Though days rush by, what if we could find our own value and meaning in each fleeting moment? The CHANEL "PREMIÈRE" is a watch that fulfills such desires for women.

Text by NAKAMURA Akiko (OPENERS)

A Hymn to "Time" Dedicated to Women by CHANEL

PREMIÈRE [prəmjɛr]Feminine adjective, singular: first in time, space, or order; principal, supreme.

In the world of travel, it's the most comfortable first class. In haute couture, it's the head of the atelier. When someone utters the word "PREMIÈRE," something special resides within it.

So, what does it represent in the world of watches? In the realm of timepieces, "PREMIÈRE" refers to the first watch designed by CHANEL for women in 1987. Why is this CHANEL "PREMIÈRE" watch so special?

Firstly, its sophisticated design. It draws inspiration from the stopper of CHANEL N°5, an eternal icon of the house, and the shape of Place Vendôme, a location symbolizing premier jewelers and where CHANEL has its boutiques. The chain on the bracelet evokes an elegance that also resonates with CHANEL's handbags.

The dial has no index markers. All that is present are the hour and minute hands, subtly placed within a world of pure white or black embodying modernism, and the CHANEL logo. A free-spirited face, undisturbed by the hurried movement of a second hand or the rigid constraints of segmented space.—This pursuit of ultimate simplicity is none other than the embodiment of CHANEL's philosophy regarding "time."

Life is not built upon a time clock, nor is it integrated into systematic gears. Five minutes that passed unnoticed for one person might have been life-altering for another. Time never flows at the same speed; by understanding one's own perception of "time," women can become free and experience a fleeting eternity.

The "PREMIÈRE" is sure to bring special moments to the women who wear it.

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