GRAFF opens its second salon in Japan at Isetan Shinjuku Main Store

Exhibition to Feature World's Largest Step-Cut Diamond

GRAFF Opens Second Salon in Japan at Isetan Shinjuku

High jeweler GRAFF, renowned for handling only exceptional, large gemstones, will open its second salon in Japan at Isetan Shinjuku on Wednesday, November 7th. To commemorate the salon's opening, a special exhibition, "The World of GRAFF," will also be held at The Stage, Isetan Shinjuku, from Wednesday, November 7th to Tuesday, November 13th.

Text by YANAKA Tomomi

New Jewelry Collection to Debut in Advance of GRAFF Isetan Shinjuku Opening

GRAFF's unwavering policy as a high jeweler, which is to handle only diamonds of one carat or larger, has garnered the support of those who appreciate true quality. Following its flagship store opened five years ago at The Peninsula Tokyo in Hibiya, the brand's second salon in Japan will now open at Isetan Shinjuku.

The special exhibition "The World of GRAFF," held to celebrate the opening, will showcase museum-qualityhigh jewelrycollections, including the world's largest step-cut diamond at 100.57 carats, cut in-house, which is considered the "essence of GRAFF." The exhibition promises to transport viewers into a dreamlike world.

Furthermore, to mark the opening of GRAFF Isetan Shinjuku, new jewelry pieces will be released in advance during this special occasion.

GRAFF's jewelry embodies "true beauty, true value." This is a special opportunity to experience the finest diamonds and ultimate jewelry, making it well worth a visit.

GRAFF Isetan Shinjuku
Opening│Wednesday, November 7th
3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Isetan Shinjuku Main Building 4F

The World of GRAFF
Period│Wednesday, November 7th – Tuesday, November 13th
Venue│Isetan Shinjuku Main Building 1F, The Stage