Theme: "Friends, Coffee, Lies, and Cigarettes"

In monochrome visuals, a man celebrates a deliberately provocative aura. He exhales smoke, holds a paper cup of coffee, exuding a worn-out, languid vibe, yet his stylish accessories—rings, bracelets, and necklaces—radiate a luxurious aura.

Inspiring the thought, "I want to age this gracefully."Justin Davisappears in the promotional video for.



Tony Ward gained fame appearing in Madonna's 1992 photo book "SEXBOOK" and continues his career as a top global model. In this video, he masterfully embodies the sophisticated, tough, sexy, and subtly dangerous persona of a true adult man within a short timeframe.

This promotional film, which fully conveys the worldview of jewelry brand Justin Davis—known for captivating the world with the original art and rock resonance found in its noble crown jewelry—was created for the 2015-16 new collection.

Inheriting cultures such as New York's pop art, London's punk movement, and Hollywood's glamorous sparkle, the new collection's jewelry, perfected through innovative imagination and meticulously crafted details with Japanese quality, is themed "Friends, Coffee, Lies, and Cigarettes."

Tony Ward's image, aging with a gentlemanly yet dangerous aura, possesses a duality, hinting at the precariousness of the "lies" that lurk in everyday life. The new collection embodies a message: wear Justin Davis to uphold a way of life that discerns these "lies" from "truth." The array of Justin Davis jewelry reflects a world of energetic, sexy men who transcend conventional notions of good and evil.

This new collection, imbued with such a powerful message, is now available at all Justin Davis directly managed stores and the official online shop. If you aspire to be a sophisticated gentleman exuding an art and rock mood, this is a collection to pay attention to.