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September 9, 2015
Asia's Largest Flagship Store Opens on Ginza's Chuo Dori | PANDORA
PANDORA
PANDORA Autumn Collection 2015: A Narrative Unfolds
Asia's Largest Flagship Store Opens
From Copenhagen, Denmark, comes PANDORA, a modern jewelry brand. On September 4th, the PANDORA Ginza Flagship Store, its sole flagship in Japan, opened its doors on Chuo-dori in Ginza. The latest Autumn Collection is also available in-store.
Text by KAJII Makoto (OPENERS)
For Women Who Express Their Unique Style
PANDORA is a brand that offers jewelry crafted from genuine materials and finished with exquisite handiwork. It currently boasts 1,500 concept stores worldwide and approximately 9,500 points of sale across more than 90 countries on six continents.
The newly opened Japanese flagship store, the PANDORA Ginza Flagship Store, is a striking five-story building with a facade resembling layers of white ribbons. Inside, the interior is predominantly white to highlight the jewelry, creating a welcoming atmosphere.
The first and second floors house the shop space, offering PANDORA's full range of several hundred items. The second floor also features a lounge area where customers can relax and select their pieces, providing a unique service befitting a flagship store.
Autumn Collection: A Fairytale World
PANDORA's latest collection expresses a captivating fairytale world, centered around the theme "Magnificent Kingdom." The jewelry evokes images of hidden ancient castles deep within forests teeming with beautiful animals and flowers, and enchanting stories.
In the "Magnificent Kingdom" collection, the sunset sky is rendered in a nuanced blush pink. Additionally, autumn-inspired colors such as a soft, pale light green reminiscent of moss and a deep, mystical royal purple evoking a forest night add vibrancy to the variations.
The "Majestic Feathers" series, another theme, features a stylish feather icon symbolizing the phoenix from mythology. This collection offers items that convey strong will and elegance, with beautiful curves and abundant stones, evoking the image of a phoenix soaring gracefully through the sky.
The PANDORA collection also includes individualistic and elegant pieces such as "Luminous Leaves," featuring vintage lace-like patterns of graceful flowers, and "Timeless Elegance," with designs like jewels to be passed down through generations. Each piece tells a story, perfect for incorporating into your autumn wardrobe.
PANDORA Ginza Flagship Store
7-8-7 Ginza, Chuo-ku, Tokyo
Tel. 03-3571-5150
Hours: 11:00 - 20:00 (Irregular holidays)
Inquiries
PANDORA JEWELRY JAPAN
Tel. 03-5413-4345
www.pandora.net/



