The "Lucky Day by Van Cleef & Arpels" campaign celebrates the Japanese exclusive launch of the "Charm Mini" watch, featuring a Alhambra motif charm shaped like a four-leaf clover—a symbol of good luck—that moves freely around the watch case. Van Cleef & Arpels designated July 7th, the date of the initial launch and a nod to the universally lucky number '7', as "Lucky Day." To share this auspicious occasion, an elaborate unveiling of the new collection was held at the Ginza flagship boutique, attended by press and bloggers.



Actress Manami Konishi graced the event, wearing the "Charm Mini" watch. The charming four-leaf clover, playfully circling the small watch, enhanced Ms. Konishi's natural radiance. Following her captivating talk, a raffle was held for a chance to win exquisite jewelry, and the dreamlike hours spent amidst elegant jewels and timepieces passed in a flash. The newly renovated second-floor Watch Salon at the Ginza boutique also received high praise; in this refined space, visitors could leisurely admire the watches and fully immerse themselves in the beauty of Van Cleef & Arpels' creations.



You can apply for the campaign by visiting the website below. Don't miss this chance to win jewelry and other prizes. The Alhambra motif, a talisman symbolizing "true love, health, wealth, and good fortune itself," carries the legacy of Van Cleef & Arpels. Entrust your wishes to this lucky motif and attain unforgettable "good luck."

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