This year, Ralph Lauren's entry into the world of watchmaking has been a significant topic of conversation. While fashion brands and jewelers have been remarkably active in watch production in recent years, Ralph Lauren's foray into timepieces is undoubtedly one of the major highlights of 2009.

The company has established a joint venture with the Richemont Group to produce its watches. These timepieces feature movements developed in collaboration with Piaget and Jaeger-LeCoultre, embodying Ralph Lauren's signature classic and sophisticated design.

"To preserve traditional designs with timeless appeal. That is my motto. For that, one must be prepared to take risks and move forward with completion, never losing sight of one's vision and beliefs."

True to Mr. Ralph Lauren's stated production philosophy, all the watches unveiled this time exude a classical ambiance. A tasteful aesthetic reminiscent of antique watches, born from a respect for history, is enhanced by the exquisite detailing that Mr. Lauren, a watch enthusiast, has meticulously incorporated, resulting in a unique worldview.

The collection comprises three distinct lines: "Stirrup," "Slim Classique," and "Sporting." Unique, classical, and glamorous – these three new facets articulate Ralph Lauren's "timeless" vision.





Ralph Lauren Omotesando
Tel. 03-6438-5800