—From the era of Napoleon and Joséphine, Chaumet has walked as a jeweler conveying sentiments. It has expressed these intangible emotions through jewelry, carrying the role of transporting that love from person to person.

CHICO SHIGETA (hereinafter, Shigeta)The moment I saw the jewelry, I felt "love," "connection," and "bonds" between people. This wasn't just from the motifs, but from the masterful craftsmanship behind them. I feel that without this skill, such a narrative could not have been born.

Kaori Hirao (hereinafter, Hirao)Hearing about the incredibly detailed work of the artisans, I realized that from the workshop, or rather from the person who mined the stones, to when it's displayed in stores, and finally reaches an individual's hands, it's a long journey. I feel that various people's emotions are entrusted to jewelry.

Takamasa Kameishi (hereinafter, Kameishi)I feel that through jewelry created by human hands, people can exchange love. Understanding love is an eternal theme.

YAGI TakahiroWhen I think about "love," I often think of "family love." Jewelry centered on the love between two people endures. I was moved by the idea of it continuing through generations within a family.

—Chaumet's "Liens d'Or," created in 1977, was the maison's first boutique collection. "Liens" means "bond" in French.

The overlapping cross motifs symbolize affection and connection between people—a bond.

Karen Aoki (hereinafter, Aoki)For me, I feel love in the moments when my heart synchronizes with the audience during a live performance. Those moments when I feel people's hearts coming together. Although the heart is invisible, it can be undeniably felt.

KameishiI feel love through encounters with people. When we share a future, share a vision, and a project begins to take shape, it's deeply moving. This isn't limited to work; I believe love is fundamental to achieving anything with others. Considering the other person's feelings is crucial. If you try to power it all by yourself, you'll burn out quickly. We are greatly supported by others.

HiraoWhile the forms and types of love expressed may change over time, I want to cherish creating works that I love and having them be loved. It's something that can't be done unless you cherish what you create as much as you cherish the encounters and connections with people.

—Chaumet has a saying: "Craftsmanship is revealed in the side stones." Craftsmanship is an expression of the artisan's love. The artisan lovingly and meticulously sets the supporting side stones, making them beautiful. This serves as proof of how much love went into creating the jewelry.

YagiWith tea caddies, you hold them by the top rim to open them. Modern people are used to opening bottles by pinching the sides, so they try to open them that way. If they do, the old ones won't open. We've made them slightly looser. My role, I believe, isn't to do something new in my generation, but to create a foundation so that the next generation can do what they want. There's value in continuity.

ShigetaEven when creating cosmetics, it feels like a difficult birth every time. When we release them into the world, we present them as our best possible creations, one by one. Creating a product is like creating a person. We consider every detail, down to the packaging, and they are incredibly precious to us.

AokiRather than love between two individuals, I want to sing about a more universal love now. There was a time when I injured my ear and thought about quitting. A person with terminal cancer came to Billboard. They told me that everything is about progress, not success. I want to put unchanging love into music. To that end, I decided to keep building upon it.

CHAUMET continues to express the bonds with loved ones, reminding us of the connections with lovers, family, those around us, or even ourselves. As history unfolds, the jewelry, which embraces unchanging love, makes people's bonds shine brighter.

Mariko Ogata
Born in Tokyo in 1978. Joined Hakuhodo in 2001, where she excelled as a copywriter. She has worked on advertisements for LUMINE, Shiseido, Tokyo Marine & Nichido Anshin Life, Kirin Beer, and Nissan Motor, among others. She has received numerous awards, including the Grand Prix at the Asahi Advertising Awards. "When I remembered in the fitting room, I knew it was true love." (Gentosha Bunko) is her first novel. She also serves as the editor-in-chief of the magazine "Koukoku."

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