A message of encouragement to today's youth pursuing their dreams. Introducing the G-SHOCK campaign story.
CASIO's tough watch, G-SHOCK, is running a summer campaign for young people called "TOUGH BOY WITH COFFEE."
This campaign uses the three keywords symbolizing youth and the current era – "G-SHOCK," "coffee," and "dreams" – to create visuals depicting the tough daily life of a young person aspiring to be a musician.
By enlisting creators who have achieved similar dreams, such as photographer Takashi Hoi and model/singer-songwriter Taichi Mukai, the campaign delivers an even stronger message.
The campaign story is available in leaflets distributed at participating stores nationwide and on the G-SHOCK official Instagram.
Additionally, customers who purchase a G-SHOCK at a participating store during the campaign period will receive an original tumbler printed with the campaign logo on a first-come, first-served basis. Don't miss this opportunity.
"TOUGH BOY WITH COFFEE" In-Store Campaign
Participating Stores |
TiCTAC(http://www.tictac-web.com/news/detail/?nid=217)
ontime(http://www.ontime-watch.net/)
BEAMS(http://www.beams.co.jp/)
BEAUTY&YOUTH UNITED ARROWS
(
http://store.united-arrows.co.jp/shop/by/)
・UNITED ARROWS Shinjuku Store・BEAUTY&YOUTH UNITED ARROWS Osaka Store
・BEAUTY&YOUTH UNITED ARROWS Nagoya Store
G-SHOCK CONCEPT SHOP EDGE, G-SHOCK STORE
(
http://g-shock.jp/shop/)