About the TV Commercial

This CM, the first for "Let's Go, Kyoto." in approximately two and a half years, features Kennin-ji Temple as its first-ever setting. The temple's main garden, Chōon-tei, is a dry landscape Zen garden with a central Sannin-seki (three-stone formation), a Zazen-seki (meditation stone) to the east, and maple trees arranged around it, creating a serene four-sided view. The CM conveys the charm of "Kyoto in Summer" through visuals of the "coolness unique to Kyoto," viewed from the shadows of the small study overlooking the beautiful Chōon-tei garden from any angle.
URL:https://youtu.be/3Np9YGzZ7cM

(1) Campaign Overview
Broadcast Period: Scheduled from Saturday, June 25, 2022, to Sunday, July 31, 2022
Broadcast Area: Spot commercials will be aired primarily in the Tokyo metropolitan area and the Shizuoka region. They will also be broadcast during JR Central's sponsored programs.

Pay attention to the narration by佑 Etsushi.
The narrator is佑 Etsushi, who took over the role in 2018, 25 years after the first narrator, Kyōzō Nagatsuka.

Profile of佑 Etsushi
Born in Tokyo. Starred in the drama "Kūhaku o Mitanasai" and will soon appear in "Hatsukoi no Akuma."
He has many connections to Kyoto and has visited for filming numerous projects, including "Korosu na" (22), "Inemuri Iwane" (19), "Sure-na Bushi ni Shite Kure" (19), "Reiwa Gannenban Kōdan Botan Dōrō" (19), and "Ano Mune ga Misaki no Yō ni Tōzakatta ~Kōno Yūko to Ikita Hibi~" (22).

(2) About Kennin-ji Temple, the CM's Setting
Kennin-ji Temple was founded in Ken'ei 2 (1202) when Shogun Minamoto no Yoriie donated the temple grounds. Zen master Eisai was invited as the founding abbot, and the temple was built in imitation of Baiyan Mountain in Song Dynasty China, making it the oldest Zen temple in Kyoto.
Kennin-ji houses many cultural assets, including a high-definition replica of the National Treasure "Wind God and Thunder God Screens" by Tawaraya Sōtatsu, and the "Twin Dragon Ceiling Painting" by Junsaku Koizumi, created to commemorate the temple's 800th anniversary.
The temple grounds also feature gardens such as Daiō-en, Chōon-tei, and the ○△□ Garden, which can be viewed from indoors.

Visiting Hours: 10:00 AM – 5:00 PM (Last admission 4:30 PM)
Admission Fees: Grounds free; Hojo and Hatto ¥600

Introduction to Implemented Campaigns
(1) Coolness of Shadow
We offer a plan that includes visiting temples with renowned gardens, enjoyed from the shadows of their rooms, and a selection of cooling sweets perfect for this season.

Visit the CM's setting, Kennin-ji Temple, and choose from Kyoto's famous gardens, with cooling sweets included.
This package includes admission to Kennin-ji Temple, visits to other temples with famous gardens like Tenryu-ji, Jojakko-ji, and Enko-ji, and a "Coolness Seeking Ticket" for enjoying cooling sweets at designated establishments. You will also receive an original Kyotoうちわ fan (either a "National Treasure Wind God and Thunder God Screens" pattern or a "Shaved Ice" pattern, randomly distributed).

Participating Temples and Shrines: Tenryu-ji, Jojakko-ji, Enko-ji, etc.
Participating Stores: Itohkyuemon (Gion Shijo Store, Kyoto Station Store), Maeda Coffee Muromachi Main Store, Gion Shimon-gawara page one, etc.
Period: Saturday, June 25 – Friday, September 30

(2) Coolness of Wind
A total of 2,500 wind chimes and pinwheels installed at four temples and shrines create a photogenic "coolness" that captures the Kyoto breeze.
A total of 2,500 wind chimes and pinwheels are installed at four locations: Yanagidani Kannon Yangyu-ji Temple, Tofuku-ji Temple, Kifune Shrine, and Sanjusangen-do Temple, creating a photogenic space where the wind can be felt through sight and sound.

Onomatopoeia Expressing Summer Sounds
Gentle sounds like "soyosoyo" (rustling) and "chirin" (tinkling) are designed alongside the wind chimes and pinwheels. This spot visualizes the wind, allowing you to experience its sound with your eyes and ears.

Pinwheels and Wind Chime Monuments Designed with Yuzen Patterns
Pinwheels and wind chimes adorned with Yuzen patterns are featured, creating a vibrant and photogenic space. The designs, embodying Kyoto's aesthetic, evoke a Japanese sense of coolness, resulting in a refreshingly unique atmosphere.

Participating Temples/Shrines and Dates
Yanagidani Kannon Yangyu-ji Temple: Saturday, June 25 – Sunday, July 31
Visiting Hours: 9:00 AM – 5:00 PM (Last admission 4:30 PM)
*During the Hydrangea Week period (June 1–30), the upper chambers will be open for special viewing from 9:00 AM to 3:00 PM (reservations recommended).
Admission Fees: ¥500; during Hydrangea Week (June 1–30): ¥700; Upper Chambers: ¥800

Kifune Shrine: Thursday, July 14 – Wednesday, August 31
Visiting Hours: Main Shrine 6:00 AM – 8:00 PM; Talisman Office 9:00 AM – 5:00 PM
*During the Tanabata Star Festival illumination period (July 1 – August 15), the Talisman Office hours are 9:00 AM – 7:00 PM.
Admission Fees: Shrine grounds free

Tofuku-ji Temple: Friday, July 22 – Sunday, September 11
Visiting Hours: 9:00 AM – 4:30 PM (Last admission 4:00 PM)
Admission Fees: Tsutenkyo Bridge and Kaisando Hall ¥600; Hojo ¥500

Sanjusangen-do Temple: Tuesday, August 23 – Friday, September 30
Visiting Hours: 8:30 AM – 5:00 PM (Last admission 4:30 PM)
Admission Fees: ¥600

(3) Coolness of Water
The "coolness" created by "greenery" and "water," such as lotus leaves adorning Kyoto in early to mid-summer, and vibrant green leaves and moss.

Lotus Shower
At Hokongo-in Temple, known as the "Lotus Temple," a lotus shower will be presented on select dates, creating a refreshing early summer morning.
Temple and Lotus Shower Dates
Hokongo-in Temple: July 17 (Sun), July 18 (Mon, holiday), July 24 (Sun)

Visiting Period: Saturday, July 9, 2022 – Sunday, July 31, 2022 (Lotus Viewing Period)
Visiting Hours: 7:30 AM – 1:00 PM (Last admission 12:30 PM)
*During the above period, using one "Coolness Seeking Ticket" included with the "Visit CM's Setting Kennin-ji Temple and Choose from Kyoto's Famous Gardens, with Cooling Sweets" plan allows for early admission starting at 7:00 AM, 30 minutes earlier than usual.
Admission Fees: ¥500

Ruri-koin Temple Night Special Viewing: Green Maple Light-up
In summer, Ruri-koin Temple is enveloped in a verdant spectacle of green maples and moss. A limited-time night special viewing offers a magical experience unique to the evening. This year, a light-up feature for the water basin is also provided.

Event Period:
July 16 (Sat), 17 (Sun), 18 (Mon, holiday), 23 (Sat), 24 (Sun), 30 (Sat), 31 (Sun)
August 6 (Sat), 7 (Sun), 11 (Thu, holiday), 12 (Fri), 13 (Sat), 14 (Sun)
*Limited to 180 visitors per day

Visiting Hours: 7:00 PM – 8:15 PM (Last admission 8:00 PM)
Tour Price: ¥4,000
URL:https://souda-kyoto.jp/plan/rurikoin/index.html

(4) Coolness of the Mysterious
The popular sightseeing train becomes a ghost story train for one day only! Experience a chilling thrill with ghost stories by Daichi Miki.
Ghost Story Monk Daichi Miki and the Chilling "Hiei" Night @ Popular Train "Hiei"
Summer means ghost stories. The popular Eizan Electric Railway sightseeing train "Hiei" will operate as a chartered "Ghost Story Train" for one day. On the "Ghost Story Train," you can listen to authentic ghost stories by Daichi Miki, the "Ghost Story Monk" with over 150,000 YouTube subscribers. There will also be chilling effects inside the train. It's guaranteed to be a cool experience on a summer night.

Tour Price: ¥8,000
Date and Time: Saturday, August 20, 8:45 PM – 10:45 PM (scheduled)
Course: Demachiyanagi Station – Kurama Station – Demachiyanagi Station (Includes ghost stories (with special effects unique to a chartered train) and photo opportunities with Monk Miki).
*The "Hiei" sightseeing train will specially run on the Kurama Line, which it does not normally operate on.

We also offer a variety of other travel packages.

Example Plans:
CM Setting: Kennin-ji Temple and Reigen-in Temple - Special Experience Lying Down to View the Ceiling Dragons
Is it okay to lie down? Yes, it is! You can lie on the tatami mats and gaze up at the magnificent "Twin Dragon Ceiling Painting" that fills the ceiling of Kennin-ji Temple's Hatto, and the impressive "Ink Dragon Painting" at Totchi-in Temple Reigen-in, dedicated by Chinese artist Chen Man in 2021. In Kennin-ji Temple's Hatto, we provide reclining chairs and tatami mats in the inner sanctuary, which is not accessible during regular visits! You can luxuriously admire the dragons painted on the ceiling from a unique angle.

CM Setting: Kennin-ji Temple - Create Your Own "Wind God and Thunder God Screens" Mini-屏風 and Cultural Property Commentary
At Kennin-ji Temple, which is like a museum with numerous cultural assets, a monk will provide a special guided tour of various sliding door paintings and screens. You can also experience creating your own mini "Wind God and Thunder God Screens" (which you can take home in an A4 size frame) while viewing the normally unexhibited textile "Wind God and Thunder God Screens" in a special room.

CM Setting: Kennin-ji Temple - Understanding the Chōon-tei Garden: Commentary with Tea from Kennin-ji
Experience the spirit of Zen through "gardens and tea" at Kyoto's oldest Zen temple.
Enjoy the "Chōon-tei" garden, beautiful from any angle, the "○△□ Garden," said to symbolize the four great thoughts of Zen Buddhism, and the dry landscape garden "Daiō-en" with white sand, green moss, and large rocks, accompanied by commentary from garden designer Yuri Ugaya. After appreciating the gardens, you can enjoy tea produced at Kennin-ji, originating from the tea brought back from China by the founding abbot Eisai.
We received planning cooperation from "Gion Tsujiri" for Uji tea and the popular "Kagizen Yoshifusa" for Japanese sweets.