FEILER Pop-Up Shop @ Daikanyama T-Site: "FEILER -BOOKSTAND- READ&CRY" Now Open
NEWSBOARD / LOUNGE
November 6, 2023

FEILER Pop-Up Shop @ Daikanyama T-Site: "FEILER -BOOKSTAND- READ&CRY" Now Open

FEILER, a lifestyle brand renowned for its commitment to materials and its development of beautiful colors, gentle textures, and intricate designs through traditional German chenille weaving, is opening a pop-up shop at Daikanyama T-Site, titled "FEILER -BOOKSTAND- READ&CRY." (Period: November 6, 2023 (Mon) - November 19, 2023 (Sun))

At "FEILER -BOOKSTAND- READ&CRY," Tsutaya Books' concierges have curated 17 tear-jerking stories, including novels and picture books, perfect for long autumn evenings. FEILER's handkerchief designs, inspired by these narratives, serve as book covers, adorning each volume.
The sales approach invites customers to "choose a book based on a FEILER handkerchief design." In an unprecedented method, the book's title remains a secret until the moment of opening it after purchase, offering a unique reading experience.

The collection features a rich lineup, from popular designs that sold out within days of their release to holiday and Christmas-themed designs.
This is a new kind of reading experience event, presented by FEILER and Daikanyama Tsutaya Books. Why not spend some time in a warm, book-filled space that will linger in your heart?

(Left) A FEILER handkerchief design, linked to the book's story, as a book cover.

[Tears of Sorrow for Great Love]
The Last Witch of the West / Kaori Riho / Shinchosha Bunko
Design Name: Strawberry Dot
Price: ¥3,355 (tax included)

(Right) During the pop-up shop period, a campaign will offer a bookmark to the first 1,500 visitors who present the official FEILER app at Daikanyama Tsutaya Books.

Name: FEILER -BOOKSTAND- READ&CRY
Period: November 6, 2023 (Mon) - November 19, 2023 (Sun)
Venue: Daikanyama Tsutaya Books, Building 2, 1st Floor (17-5 Sarugaku-cho, Shibuya-ku, Tokyo, Daikanyama T-SITE)
Business Hours: 9:00 AM - 10:00 PM *Last day, November 19 (Sun), closes at 8:00 PM
Admission Fee: Free
URL:https://www.feiler-jp.com/read_and_cry/

Inquiries

FEILER JAPAN Co., Ltd.
https://www.feiler-jp.com/contact/