The Charm of the "Izai Izai Nara" Commercial Shoot Locations

The fourth installment of the "Izai Izai Nara" campaign focuses on the Nishi-no-kyo and Heijo Palace Site area. Toshodai-ji Temple, Yakushi-ji Temple, and the Heijo Palace Site within this area are registered as World Heritage sites, forming part of the "Cultural Monuments of Ancient Nara." This year marks the 25th anniversary of their World Heritage inscription. It is a place where one can feel the splendor of the Silk Road's endpoint and the traces of historical figures, even in the present day. Actor Ryohei Suzuki (a certified Level 1 World Heritage expert) is deeply moved by the unwavering spirit and grandeur of history spanning over a thousand years.

■ Toshodai-ji Temple
Founded by the venerable Ganjin during the Nara period, this temple (a World Heritage site) is one of the representative ancient temples of the Nishi-no-kyo area. Many of its original buildings from the Nara period still stand within the grounds, offering a rare glimpse into the architecture of that era. The Kondo hall houses national treasures, including the Thousand-armed Kannon Bodhisattva statue, which captivated Ryohei Suzuki, presenting a breathtaking sight. The statue of Ganjin (a national treasure, seated statue of Ganjin), who was instrumental in its founding, is enshrined in the Goeido hall. While usually on special display only once a year in June for the anniversary of its founding, this year, marking 1,270 years since Ganjin's arrival in Japan, it will also be specially exhibited in the autumn. Don't miss this precious opportunity.

■ Heijo Palace Site
This is the site where the "Heijo Palace," the center of politics and culture in the capital (Heijo-kyo) approximately 1,300 years ago, once stood. Registered as a World Heritage site, visitors can explore the remains and reconstructed buildings, allowing them to contemplate the long history and origins of Japan within this vast space. The park, rich in nature, features facilities for viewing excavated artifacts and historical materials, as well as dining and souvenir shops, inviting leisurely exploration. The sight of the reconstructed buildings illuminated by the setting sun is particularly magical and a must-see.

Website
① Location Map
Introducing the shooting locations for the commercial and posters.
A perfect resource for retracing the spots featured in the commercial.
② The Story of Ganjin
Ganjin's tumultuous life, who founded Toshodai-ji Temple, is presented in the form of a mini picture book.
Content to be sure to view before visiting Toshodai-ji Temple.
③ Nara Stroll Short Movie
A vertical short video showcasing various ways to enjoy the Nishi-no-kyo and Heijo Palace Site area.
Packed with experiences unique to the area, including gourmet dining and activities.
* Vertical video optimized for smartphone viewing
④ Nishi-no-kyo and Heijo Palace Site Area Event Calendar
Featuring event information to check before your visit.
⑤ Making-of Movie
See behind-the-scenes footage and interviews with Suzuki in video format.
He speaks extensively about the charms of the Nishi-no-kyo and Heijo Palace Site area and points of interest.

SNS Campaign
A campaign to commemorate the release of the new commercial will be held on the official "Izai Izai Nara" X (formerly Twitter) account.

<Campaign Overview>
A prize draw campaign where participants who follow the "Izai Izai Nara" X (formerly Twitter) official account and repost the designated post can win prizes.
【Period】 September 29, 2023 (Fri) 10:00 AM – October 8, 2023 (Sun) 11:59 PM
【Prizes】
Prize A: JW Marriott Hotel Nara Pair Accommodation Voucher (with breakfast) - 1 winner
Prize B: JW Marriott Hotel Nara "Izai Izai Nara" Campaign Collaboration Special Afternoon Tea (for 2 people) - 5 winners
Prize C: Original QUO Card featuring Ryohei Suzuki's poster design - 100 winners
* Details will be announced on the official "Izai Izai Nara" X (formerly Twitter) account (@nara_cjr).

"Izai Izai Nara" Overview
"Izai Izai Nara" is a tourism campaign for Nara launched by JR Central in May 2022.
Nara is a destination where the allure, passed down through over 1,300 years, merges with the charm newly presented by its current inhabitants. It is a place that becomes more fascinating the more you learn and sparks new curiosity the more you experience it.
The campaign slogan "Izai Izai" is a repetition of the word "Izai," found in the Manyoshu and Kojiki, meaning to invite or beckon. It embodies the spirit of invitation to journey to Nara.

"Izai Izai Nara" Official Website
https://nara.jr-central.co.jp/