Background of Japan Expansion and Future Demand
Japan remains one of the largest outbound travel markets in the APAC region, with a steady increase in travel demand to Southeast Asia in recent years. Concurrently, the domestic tourism market is being revitalized by a surge in inbound visitors. Traveloka, a trusted travel platform with a proven operational track record in Southeast Asia, is uniquely positioned to meet this growing demand. Its full-scale launch in Japan signifies a strategic initiative to connect Japanese travelers with authentic Southeast Asian experiences through a localized platform that prioritizes ease of use, value, and reliability.

During the "Traveloka EPIC Sale" held from April 25 to May 5, 2025, which offered special prices on flights, popular hotels, and travel activities, transaction volume increased by 50% compared to the preceding 14 days. This clearly demonstrates a high demand for travel to Southeast Asia and a strong interest in affordable options.
As travel between Asian countries is expected to become even more active, demand for international travel originating from or arriving in Japan is projected to expand further.

Traveloka's Strengths
Localized for Japan
One reason for Traveloka's success in various countries is the complete optimization of its app and website to suit local user preferences in every market it enters. For Japan, Traveloka has introduced user-friendly features and language support tailored specifically for Japanese travelers, ensuring a seamless and comfortable user experience.

To further support its Japanese users, Traveloka has enhanced its customer service system to meet local needs. AI chat and email support in Japanese are available 24/7, complemented by phone support from Japanese-speaking operators between 8 AM and 10 PM, ensuring attentive and personalized assistance for every user.

Unrivaled Reach Across Southeast Asia
Traveloka offers one of the most comprehensive lineups of travel products in Southeast Asia, with particular strengths in countries like Indonesia, Thailand, Vietnam, and Singapore. Leveraging over a decade of leadership and extensive experience in the Southeast Asian market, the platform assists Japanese travelers in discovering and experiencing the region's true charm and its hidden gems.

One-Stop Support for Overseas Travel
Traveloka provides an integrated platform that covers all aspects of travel, from flights and hotels to tours, local activities, car rentals, and airport transfers. With a single app, users can smoothly book their trips according to their preferences and budget, enabling stress-free travel planning.

Partnership Achievements (as of May 2025)
Through strong collaborations with an extensive global network of partners, Traveloka offers a rich and diverse range of travel content.
Over 2.2 million accommodation options (hotels, resorts, apartments, etc.) in more than 100 countries.
Over 250 airlines.
Over 90,000 activities.
Over 100 financial service providers, enabling diverse and flexible payment and insurance solutions.
Over 2,000 transportation partners in more than 50 countries.
Partnerships with over 20 national tourism organizations, including the Japan National Tourism Organization (JNTO), facilitate the dissemination of reliable tourism information and joint promotions, offering more attractive travel experiences.

First TV Commercial Featuring Satoko Shibata Premieres
On June 1, Traveloka will launch its first television commercial for the Japanese market. Singer-songwriter and poet Satoko Shibata performs a bright and humorous rap song, uniquely expressing Traveloka's vision of "fun, stress-free travel."

Upcoming Campaigns
Traveloka plans to roll out various promotional initiatives within Japan. The company is committed to delivering timely, advantageous, and appealing information to Japanese users, striving to make travel more convenient and enjoyable.

"Let's Get Lucky! Summer Trip Sale"
Period: Monday, June 16 - Sunday, July 13, 2025
Details: New users who utilize the Traveloka app will receive coupons worth up to ¥18,000.

Comment from Traveloka CEO, Caesar Indra
"We feel a great opportunity is unfolding right now. Japan aims to welcome 60 million inbound tourists by 2030 and is focusing on regional revitalization and sustainable tourism. Meanwhile, in Southeast Asia, there's a growing number of young travelers interested in Japan, and simultaneously, many Japanese travelers are visiting Southeast Asia seeking its rich culture, warm climate, and cost-effective experiences. Traveloka will serve as a bridge connecting these two groups, offering a user-friendly, localized service to Japanese users and opportunities for Southeast Asian travelers to experience Japan more deeply."

With the full-scale launch in the Japanese market, Traveloka will continue to enhance its services by focusing on the needs of Japanese users and expanding its range of campaigns and content. Through attractive promotions and the development of expanding partnerships, Traveloka aims to continuously improve its services and provide more comfortable and fulfilling travel experiences.