Craft ice cream brand HiO ICE CREAM expands its retail presence to 1,000 Lawson stores in the Kanto region, making it more accessible than ever.
NEWSBOARD / LOUNGE
August 2, 2021

Craft ice cream brand HiO ICE CREAM expands its retail presence to 1,000 Lawson stores in the Kanto region, making it more accessible than ever.

Craft ice cream brand HiO ICE CREAM has expanded its retail presence to approximately 1,000 Lawson stores in the Kanto region as of July 6th.

HiO ICE CREAM, with its flagship store in Jiyugaoka, Tokyo, received numerous requests for more accessible purchase points, especially as people stayed closer to home due to the pandemic. This led to the brand's debut in Natural Lawson stores in April 2020, followed by an expansion to about 700 Lawson stores in the Kanto region in April 2021.
Due to popular demand, the number of Lawson stores in the Kanto region carrying the ice cream has now grown to approximately 1,000.

Craft ice cream that honors the integrity of its ingredients.

HiO ICE CREAM meticulously sources exceptional ingredients from across Japan, employing optimized machinery and technology at each step of the production process. They craft each ice cream with dedication, adding a handmade warmth and heartfelt care.

Carefully formulated considering ideal texture and sweetness for each flavor and season, HiO ICE CREAM boasts a uniquely smooth, melt-in-your-mouth lightness.

Two varieties are available at Lawson.

Biei Single Origin Milk
This milk, sourced from Biei Town in Hokkaido after visiting over 40 dairy farms nationwide, offers a light yet rich milky flavor.

Salted Caramel
The deep, caramelized notes of the burnt caramel are perfectly complemented by "mo-shio" (sea salt) produced from Setouchi seawater.
A hint of caramel bitterness and the saltiness of the mo-shio create a sophisticated salted caramel ice cream for adults.

Lawson standard price: ¥378 (¥350 before tax)

HiO ICE CREAM Biei Single Origin Milk
HiO ICE CREAM Salted Caramel

HiO ICE CREAM began producing ice cream at its Jiyugaoka, Tokyo atelier in April 2019.
In the fall of 2020, the brand initiated the setup of a new production line, "Factory Batch," to bring its delicious craft ice cream to a wider audience. The two flavors now available at Lawson are produced on this line.

The cups for products made here feature a smiling face illustration, symbolizing the brand's name: "Hi" (陽) represents nature's blessings and the commitment to drawing out the inherent quality of ingredients, while "O" (輪) signifies the precious time spent with loved ones and the desire to pass on this joy to future generations. The smile embodies the hope of weaving a circle of happiness.

Enjoy this meticulously crafted ice cream at your neighborhood Lawson. It promises to bring many smiles this summer.

HiO ICE CREAM shop

HiO ICE CREAM
With the brand mission "MAKE HAPPY ICE CREAM MORE THAN EVER," HiO ICE CREAM, a craft ice cream maker, was founded in April 2019.
The "Atelier," a glass-walled workshop nestled along a tree-lined path in the quiet residential area of Jiyugaoka, Tokyo, includes a scoop shop. Here, visitors can watch artisans craft ice cream while they enjoy their treat, offering a unique glimpse into the production process.
The online shop offers curated BOXes of mini cups, perfect for a personal indulgence or a gift, as well as a subscription service called "Pint Club." Pint Club delivers a monthly assortment of two pint-sized (473ml) flavors, designed for sharing and enjoying together.

Inquiries

HiO ICE CREAM Atelier Jiyugaoka
Tel. 03-6432-1950 (Open days only)
https://hioicecream.com/