An original collection also debuts. Djokovic is appointed as Lacoste's new ambassador.
LACOSTE was founded in 1933 by René Lacoste, a French tennis player.
The brand has recently appointed Novak Djokovic, a professional tennis player from Belgrade, Serbia, as its new Style Ambassador.
Fair Play, Tenacity, and Elegance
Djokovic's exceptional athleticism, mental fortitude, and strong defensive play, coupled with an understated elegance, embody the spirit of René Lacoste, who was nicknamed "The Crocodile" for his tenacious on-court battles. This fusion of DNA is evident in his style.
As the brand's ambassador, he is wearing the original collection during the current French Open.
The Novak Djokovic Collection is a performance line that combines functionality with sophisticated design.
Every detail, from the cut designed for freedom of movement to the engineered seams that prevent friction, contributes to a superior wearing experience.
The polo shirts also feature innovative, modern designs, such as white with blue and red stripes, symbolizing French style.
The collection is available at 34 LACOSTE stores nationwide and on the LACOSTE e-shop.
LACOSTE
Novak Djokovic Collection Polo Shirt (worn at the French Open) | ¥12,000 (excluding tax)
Novak Djokovic Collection Blouson (worn at the French Open) | ¥22,000 (excluding tax)
LACOSTE Customer Service Center
Tel. 0120-37-0202
http://www.lacoste.jp/