Challenging the conventional notion of soy protein. Introducing "Protein Soy 100," a new soy protein for those aiming to build their physique. Available from Friday, October 8, 2021.
DNS, a sports nutrition brand developed by DNS Inc., is launching "Protein Soy 100," its first-ever soy protein series, on Friday, October 8, 2021, with the concept of "building your physique with soy protein."
For approximately 20 years, DNS has continuously researched and developed the nutrition essential for athletes, selling various protein and sports supplements, including its flagship "Protein Whey 100" series.
Now, to meet the preferences and needs of a wider range of protein users and deliver DNS protein to everyone, the company is launching the soy protein series "Protein Soy 100" made with soy protein. While conventional soy protein was often perceived as being for women focused on dieting, and tended to have lower protein content than general whey protein, this product is 100% soy protein yet maintains a protein content comparable to 100% whey protein, establishing a new position as "soy protein for those who want to build their physique."
Furthermore, it suppresses the characteristic bitterness and grittiness of soy, offering a delicious chocolate flavor that is easy to drink. It supports the physique goals of everyone from casual fitness enthusiasts to serious athletes. It has also obtained certification from Informed-Choice, an international anti-doping certification program, ensuring peace of mind for athletes.
■ Features of "Protein Soy 100"
1. Effect
While many conventional soy proteins offer around 15-18g of protein per serving, this product provides over 24g* of protein per serving. The included scoop has markings, allowing you to adjust the protein intake (0.3g x body weight (kg) per serving)* to your preference and physique goals.
2. Soy Protein
"Protein Soy 100" is made from 100% soy protein and has a different amino acid composition than whey, which is derived from milk. It is recommended for those who want to combine different types of protein or for individuals who do not tolerate whey protein well. *Contains milk-derived ingredients.
3. Taste
At DNS, we develop products not only for their effectiveness but also for their taste and drinkability, ensuring they can be consumed consistently. For "Protein Soy 100," we meticulously selected ingredients and conducted numerous trials, resulting in a product that minimizes the characteristic bitterness and grittiness of soy. We also incorporated feedback from those new to soy protein, not just regular users, to refine the flavor. The chocolate flavor is delicious even with just water, creating a soy protein you'll want to drink every day.
4. Anti-Doping
It has obtained certification from Informed-Choice, an international anti-doping certification program, ensuring peace of mind for athletes.
<Comment from Seiji Aoyagi, Executive Officer and Ph.D. in Nutrition (Scientific Officer), DNS Inc.>
Traditionally, "soy protein" made from soy protein has been considered inferior to "whey protein" for building muscle. However, recent research indicates that the type of protein is less important than the total protein intake. By consuming the necessary amount of protein for muscle building (2.0g per kg of body weight per day), equivalent efficacy can be achieved regardless of the protein type. We have now developed a soy protein that allows even athletes weighing around 80kg to consume a sufficient amount of protein (0.3g x body weight (kg) per serving)* after training.
*Recommendation by the International Society of Sports Nutrition in 2018
■ Product Overview
• Product Name: Protein Soy 100
• Contents: 330g / 990g
• Release Date: October 8, 2021 (Friday)
• Retailers: DNS Official Online Shop
DNS Official Rakuten Ichiba Store
*Stores will be rolled out sequentially from mid-October.
• Suggested Retail Price: ¥1,944 / ¥4,860 (tax included)
• Flavor: Chocolate
• Nutritional Information: [Per serving (33g)]
Energy: 131 kcal
Protein: 25.2g
Fat: 2.1g
Carbohydrates: 2.9g
Salt Equivalent: 0.78g
Protein (anhydrous basis): 26.1g
Amino Acid Score: 100
■ DNS Inc.
Operates the sports nutrition brand "DNS," established in 2020.
To realize its brand mission, "Evolve Humans," the company actively disseminates information for physique building and performance enhancement, in addition to developing products based on the world's most advanced sports nutrition knowledge and reliable research findings.
It also makes every effort to provide safe and secure products, such as being the first in Japan to introduce certification from "Informed-Choice," one of the world's most trusted anti-doping certification programs.
DNS Customer Center
Tel. 0120-561-450
https://support.dnszone.jp/hc/ja/requests/new