From everyday wear to life-saving apparel – "M-ZERO" is born on September 1st (Disaster Prevention Day).
Pegasus Inc. (CEO: Motohiro Yoshikawa, Yokohama, Kanagawa) launched "M-ZERO," an apparel brand featuring disaster preparedness items, on September 1st (Tuesday), Disaster Prevention Day. The company also began accepting pre-orders for items produced by actor Hitoshi Katagiri and model/actress Karina, who were appointed as ambassadors for the 2020 Autumn/Winter season. A new web commercial featuring both stars is also available online starting the same day.
What is "M-ZERO"?
An apparel brand that proposes disaster preparedness x fashion, incorporating disaster preparedness features into all its items.
Even on days of "MAGNITUDE ZERO (zero seismic intensity),"
we hope society will be prepared for emergencies without even realizing it.
Everyday wear, made into life-saving apparel.
From this desire, the brand name
MAGNITUDE ZERO = M-ZERO was born.
With the concept of "Disaster preparedness in daily life through fashion," M-ZERO focuses on functionality such as waterproofing, quick-drying, and antibacterial properties, while offering items with simple designs that are easy to wear for daily use. The 2020 Autumn/Winter collection includes a total of six styles, including items produced by Hitoshi Katagiri and Karina.
<Recommended Items>
■ Jacket
Focusing on waterproof, breathable, and heat-retaining properties,
a mountain parka jacket with a lightweight inner down.
■ Pants
Pants made with flame-retardant fabric approved by the Japan Flame Retardant Association and the Fire and Disaster Management Agency.
Reduces clothing combustion from sparks.
- Sales Overview -
Sales Location: EC site "Toh-mawali ONLINE SHOP"
URL:https://hi-mawali.online
Release Date: Pre-orders begin Tuesday, September 1, 2020
Web CM Starring Hitoshi Katagiri and Karina Released September 1st!
To coincide with the brand launch of "M-ZERO," web commercials "What is Disaster Preparedness" and "What is Fashion" starring Hitoshi Katagiri and Karina have been released since September 1st (Tuesday). These web commercials present an impactful narrative, depicting a world divided between the colorful and vibrant world of fashion and a disaster-stricken environment. Only Hitoshi Katagiri and Karina, clad in M-ZERO apparel, are shown connecting the two worlds.
- M-ZERO Web CM Overview -
Release Date: From Tuesday, September 1, 2020
Release Platforms: Official website, YouTube, etc.
"What is Disaster Preparedness" version (15 seconds)https://youtu.be/w-7cjp3mA6Y
"What is Fashion" version (15 seconds)https://youtu.be/bOlVFi5KWhg
Pegasus Inc.
Tel. 045-565-9936