Retaining their charming heart shape, the "HeartBuds Pro" wireless earphones, now equipped with Hybrid ANC and a bass-focused mode, will be released sequentially from December 12th.
SoftBank Corp. and SB C&S Corp. will launch the new model of their heart-shaped, fully wireless earphones, the "HeartBuds Pro," under the "SoftBank SELECTION" brand. These earphones feature Hybrid ANC (Hybrid Active Noise Cancelling) and a "Bass Sound Mode"*1, and will be sequentially released starting December 12, 2025, at Loft, a lifestyle goods specialty store nationwide (excluding some locations).
With the key message "I want to be my cute self," "HeartBuds" are heart-shaped wireless earphones designed to be worn like accessories. Their charming heart shape, which sparks joy just by wearing or holding them, features a form and color palette that is undeniably cute to everyone.
The new "HeartBuds Pro" model retains the adorable form while significantly enhancing earphone performance and incorporating a full suite of features.
They are equipped with advanced Hybrid ANC that eliminates ambient noise, allowing focus on desired sounds. Additionally, two sound modes can be switched with a single button: a "Normal Mode" and a "Bass Sound Mode"*1 for enjoying deeper bass, selectable according to music genre or preference. A "Low Latency Mode"*1*2 is also included to reduce audio-visual lag for games and videos. Furthermore, they feature multipoint connectivity, allowing simultaneous connection to two devices for seamless switching. This enables smooth call initiation even when a call comes in on a smartphone while using a computer.
Collaboration with Singer-Songwriter Rei Kira Ushio: Special "HeartBuds Pro" video linked to new song "pink" to be released on December 12
To commemorate the release of "HeartBuds Pro," a collaborative promotion with the highly acclaimed singer-songwriter Rei Kira Ushio has begun. This collaboration features a special promotional video for "HeartBuds Pro" released in conjunction with her new song "pink," which was digitally released on Wednesday, November 26, 2025.
"pink" is a song themed around "the place of happiness" found beyond affirming difficult experiences, characterized by gentle lyrics that resonate with daily life, a soft beat, and a lively piano sound.
The promotional video fuses "coolness" and "cuteness," expressing the appeal of the new sound experience delivered by "HeartBuds Pro" and offering a unique world to explore.
Profile
Ayaka Konno
Born June 24, 1999, in Chiba Prefecture. Exclusive model for Shueisha's "non-no."
She began her entertainment career in childhood and gained attention for her role as a cool, beautiful villain in "Kamen Rider Zi-O" (2018-2019/EX), her first regular drama role. In addition to appearing in notable works such as "Sora Wataru Kyoshitsu" (2024/NHK), she is expanding her acting career, taking on leading roles in three productions in 2025: "Kiss de Fusaide, Barenai de." (YTV), "Fukushuu Kareshi ~Dekiai Shachou no Kao ni wa Ura ga Aru~" (MBS), and "Gokudo Joushi ni Aiserareta" (MBS/TBS).
Cocoa Kawamura
Born June 16, 2007, in Hiroshima Prefecture. Exclusive model for "Seventeen."
She is a regular on Nippon TV's "Cho Muteki Class" and made her acting debut in "Ao Haru Ride Season 1" in 2023.
Subsequently, she appeared in Tokai TV's "Warau Utsukushiki" in 2024 and Yomiuri TV's "FOGDOG" in 2025,
making her first film appearance and co-starring in the movie "Tokyo Yohou 'Haruurara'."
Rei Kira Ushio
Born February 2, 2002, in Tokyo. Singer-songwriter.
To overcome her stage fright, she joined her high school's light music club, but realized she enjoyed creating her own music more than covering songs, and began writing lyrics and composing around the age of 16. Having attended university for literature, she felt that her word choices were better suited to music, allowing for more nuance, and decided to pursue music professionally.
Her clear, resonant voice and addictive melodies that invite repeated listening, combined with raw yet dramatic lyrics, weave stories that evoke personal emotions and leave a lasting impression.
"HeartBuds Pro" Product Overview
The latest model of "HeartBuds," designed to be worn as an accessory.
Equipped with advanced Hybrid ANC for focused listening.
Noise reduction technology that suppresses ambient noise during calls for clear voice transmission to the other party.
Multipoint function allowing simultaneous connection to two devices with seamless switching.
Rich sound experience with "Bass Sound Mode"*1 that emphasizes low frequencies.
"Low Latency Mode"*1*2 to reduce audio-visual lag.
Features "Google Fast Pair"*3 for peace of mind in case of loss.
Includes original ear tips in five sizes, including XXS.
Colors: Red, Pink
*1 This function cannot be switched when only one earbud is worn.
*2 Sound may be interrupted when this function is turned on.
*3 "Google Fast Pair" is equipped in the earphones. Compatible with Android only; some functions may not be available or may operate differently depending on your environment.
*4 Varies depending on the usage environment.
Sales Locations
Loft, a lifestyle goods specialty store nationwide (excluding some locations)
Price
Open price
Product Details: "HeartBuds Pro" scheduled to be available from 10:00 AM on December 12 (Friday)
https://www.softbankselection.jp/special/heartbuds/
SB C&S Corp.
https://cas.softbank.jp/