Nordic Lifestyle Inspires Francfranc's 2018 Spring Collection

Having celebrated its 25th anniversary in 2017, Francfranc has explored themes of Southern France, Morocco, London, and Paris for its collections, embarking on a journey to rediscover the brand's roots. For the new spring season of 2018, the focus shifts to the serene lifestyle of the Nordic region.

Drawing inspiration from Nordic interiors—characterized by functional, simple, and refined designs that highlight natural materials, complemented by bright and open colors—the collection fuses a respect for nature and primal elements with contemporary, stylish, and urban aesthetics. Francfranc presents its signature spring style.

The interior accessories, under the theme "GREENERY MARKET," feature an abundant lineup of green items, primarily artificial plants. These can be coordinated with vases, decorative objects, and art frames for a complete look.
Tableware designed to be enjoyed for its texture offers simple, timeless designs suitable for the whole family. Personalize your setting by adding small accessories or your favorite colors.
Additionally, the collection includes furniture that celebrates the natural beauty of its materials, as well as a wide array of giftable items in various colors, textures, and scents.

Example Products:
Cushion Covers (various) from ¥1,500
Tableware Mat Series ¥600–¥1,200
Yusta Bed S Natural ¥52,000 (scheduled for release in late March)
Smoosil Duvet Cover S White ¥8,000
Smoosil Pillowcase White ¥2,200
*All prices include tax.
*Product names, prices, specifications, and release dates are subject to change.

Francfranc stores are enhanced with music produced by sound producer Ryosuke Imai for each collection. For Spring 2018, the theme is "Respect for Nature," featuring a non-stop, smooth mix of classic hits and recent global chart-toppers, all presented in refreshing spring arrangements.

Title: TEXTURE
Tracks: 16 total
Release Date: Friday, January 26 (all Francfranc stores, online shop), mid-March (select mass retailers)
Price: ¥1,980
Available at: All Francfranc stores, Francfranc online shop, select mass retailers, and various digital distribution services including iTunes (planned).