– "PLAY X SSD" Launches in Japan, Flagship Model "SILVER PLUS microSD 2TB" for 2026 Unveiled –

Lexar, a global leader in flash memory products, exhibited at "CP+ 2026" and announced its latest products for the Japanese market.
The company also shared its initiatives for business expansion in Japan, including the broadening of sales channels, enhancement of its product lineup,
and the strengthening of its domestic support system.

As Lexar celebrates its 30th anniversary this year, it positions Japan as one of the key markets in the Asia-Pacific region.

New Product Lineup at CP+ 2026
At CP+ 2026, Lexar introduced the following flagship products:


"PLAY X SSD"
A new high-speed SSD developed for gaming, content creation, and data-intensive applications.
Japan will be the first market for this product's launch.


"SILVER PLUS microSD 2TB"
This is a high-capacity microSD card, serving as the new flagship for 2026, designed to meet the needs for high-resolution video recording and large data storage.

Additionally, Lexar will exhibit professional-grade products such as CFexpress 4.0 Type A/B cards, V60/V90 SD cards, high-speed portable SSDs, and the durable stainless steel ARMOR SD card series.




Business Development in Japan
Since 2024, Lexar has been expanding its retail presence in Japan. Lexar products are currently available at major electronics retailers such as Yodobashi Camera, Bic Camera, and Edion,
and are distributed in over 100 stores nationwide.

In the professional market, Lexar supplies products to broadcasters, production companies, and professional photographers through specialized dealers like System5.
The company collaborates with Japanese camera manufacturers to verify compatibility and optimize products. It also strengthens partnerships with domestic authorized distributors, offering customer support in Japanese and warranty services for applicable products.




"AI Storage Core" Concept
With the advancement of AI-enabled devices and high-resolution imaging technologies, the demands for storage capacity and data transfer performance continue to grow.
Lexar is advancing its "AI Storage Core" concept, focusing on the development of storage products that support data-intensive workflows from shooting to editing and management.
By enhancing capacity, speed, and durability, Lexar aims to provide stable storage solutions suitable for evolving professional and creative environments.
William Lu, Lexar's General Manager for the Asia Pacific region (APAC), stated, "Japan is a market with a very high orientation towards quality.
The launch of the "SILVER PLUS microSD 2TB" and "PLAY X SSD" reaffirms our long-term commitment to the Japanese market.

As the importance of storage grows for AI-enabled and high-resolution workflows, we will continue to offer solutions that combine reliability and high performance."



CP+ 2026 Exhibition Information
At CP+ 2026, Lexar will showcase its latest products, including the "PLAY X SSD" and "SILVER PLUS microSD 2TB."
Visitors can examine product specifications and consult about solutions for professional and creative applications.

Booth Information: Booth No. 6 (at Pacifico Yokohama)


About Lexar
Founded in California, USA, in 1996, Lexar has provided reliable, high-performance memory solutions for 30 years.
Today, through over 100,000 sales channels across six continents, Lexar delivers products to more than 100 million users in over 70 countries.

Its award-winning range of products, including memory cards, SSDs, DRAM, and mobile storage, continues to support the activities of creators, professionals, and everyday users worldwide.