Introducing a new category: the "fourth type of tobacco." HIMASU is a dream device that transforms your favorite combustible cigarettes into e-cigarettes.
NEWSBOARD / DESIGN
December 15, 2021

Introducing a new category: the "fourth type of tobacco." HIMASU is a dream device that transforms your favorite combustible cigarettes into e-cigarettes.

■ The 2020 legal amendments led to an increase in e-cigarette users. However, dissatisfaction remains.
In April 2020, the revised Health Promotion Act came into full effect, establishing indoor smoking bans as the general rule. This prompted many smokers to purchase e-cigarettes, partly due to the availability of restaurants that permit only heated tobacco. While e-cigarettes offer the advantage of being "often usable indoors," many users express dissatisfaction with the hassle of buying dedicated cartridges, the limited flavor options, and the ever-increasing cost of tobacco.

■ What is "HIMASU"?
HIMASU, the "fourth type of tobacco" following combustible cigarettes, heated tobacco, and VAPE, is a device that transforms your favorite combustible cigarettes into a heated form. It eliminates the need to purchase dedicated cartridges, allowing you to use your preferred combustible cigarettes. Its ability to produce no smoke also makes it suitable for use in various settings.

Features of HIMASU

① A New Category: The "Fourth Type of Tobacco," Following Combustible, Heated, and Vape
The current tobacco market comprises three categories: combustible cigarettes, heated tobacco, and VAPE. HIMASU is a new genre that doesn't fit into any of these three, functioning as an item that can convert regular combustible cigarettes into an e-cigarette by heating them.

② Enjoy Your Preferred Flavors by Converting Your Favorite Combustible Cigarettes into E-Cigarettes
Many users have voiced their dissatisfaction with e-cigarettes, citing limited choices due to the use of proprietary cartridges and the inability to select their preferred flavors. HIMASU allows users to enjoy a variety of tobaccos by simply inserting and smoking their regular combustible cigarettes, a welcome point for smokers. (Supports regular size only)

③ Potential Savings of ¥120,000–¥150,000 Annually*
HIMASU allows one combustible cigarette to be heated 3 to 4 times. This can lead to annual savings of ¥120,000 to ¥150,000.
*Based on a daily tobacco cost of ¥550. Actual savings may vary depending on smoking habits.

Scenes for Using HIMASU

The "fourth type of tobacco," HIMASU, can be enjoyed in various scenarios, from those who "truly want to smoke combustible cigarettes but are forced to use e-cigarettes due to limited smoking environments" to those who "don't use e-cigarettes because they dislike the flavors, but still want to smoke combustible cigarettes when out."

① For Those Who Want to Enjoy Their Favorite Combustible Cigarettes at Restaurants
With the increasing prevalence of designated smoking areas, more restaurants now permit only heated tobacco. Many smokers who have used combustible cigarettes are hesitant to switch to heated tobacco, or they use heated tobacco but find the flavors unsatisfying. HIMASU enables you to enjoy combustible cigarettes even in settings where smoking them is not directly permitted.

② For Current E-cigarette Users Seeking a Wider Variety of Flavors at Home and On the Go
While e-cigarettes can be used in various locations, many users find the flavors lacking. HIMASU's appeal lies in its ability to use regular combustible cigarettes, offering a broader range of choices compared to conventional e-cigarettes.

③ For Those Looking to Save on Tobacco Costs
With continuous tax increases, more people are concerned about their tobacco expenses. HIMASU heats combustible cigarettes instead of burning them, allowing each cigarette to be used 3 to 4 times, potentially saving ¥120,000–¥150,000 annually*.
*Based on a daily tobacco cost of ¥550. Actual savings may vary depending on smoking habits.

How to Use & Where to Buy

【How to Use HIMASU】
① Attach the liquid bottle to the hopper.
② Add the tobacco flavoring liquid.
③ Attach the filter and nozzle.
④ Insert the tobacco and heat.

【Where to Purchase】
▼ Official Website
https://www.himasu.co.jp/

▼ Twitter
https://twitter.com/HIMASUJAPAN

▼ Rakuten
https://item.rakuten.co.jp/annafashion-shop/himasu001/

▼ Yahoo
https://store.shopping.yahoo.co.jp/emifuture/himasu003.html?sc_i=shp_sp_search_itemlist_shsrg_title

▼ Amazon
https://www.amazon.co.jp/Himasu-%E5%8A%A0%E7%86%B1%E5%BC%8F%E3%81%9F%E3%81%B0%E3%81%93%E8%A3%85%E7%BD%AE-%E7%B4%99%E5%B7%BB%E3%81%8D%E5%B0%82%E7%94%A8%E3%83%B4%E3%82%A7%E3%83%9D%E3%83%A9%E3%82%A4%E3%82%B6%E3%83%BC-1%E6%9C%AC%E3%81%AE%E3%81%9F%E3%81%B0%E3%81%93%E3%81%AF3%E6%9C%AC%E3%81%AE%E3%81%9F%E3%81%B0%E3%81%93%E3%81%AB%E3%81%AA%E3%82%8A%E3%81%BE%E3%81%99-%E3%83%99%E3%83%9D%E3%83%A9%E3%82%A4%E3%82%B6%E3%83%BC/dp/B09DQ9C2JL/ref=sr_1_2?__mk_ja_JP=%E3%82%AB%E3%82%BF%E3%82%AB%E3%83%8A&keywords=HIMASU&qid=1637280822&sr=8-2

Inquiries

https://www.himasu.co.jp/