Be Your Best, 24 Hours a Day, Through the Power of Sound

The ZONE is defined as a state of peak concentration, an environment, or a place where one's necessary performance is maximized. It is said that entering the ZONE state across various scenes—such as sports, work, or sleep—is crucial for achieving high performance and better results.

The "BOSE 24h ZONE" project, initiated by Bose, aims to provide an environment for individuals who require peak performance in any situation, enabling them to remain their best selves amidst ever-changing circumstances.

Through this project, Bose intends to position itself as a brand that supports people in achieving a "more" optimal state by creating their ZONE through the power of sound, tailored to their specific timing and situation.

Furthermore, Daiya Seto, a leading Japanese athlete in swimming, has been appointed as the "BOSE ZONE Ambassador" to coincide with the project's launch. Seto's dedication to honing not only his physical prowess but also his mental focus to achieve peak performance in races aligns perfectly with the concept of the ZONE, leading to this appointment. Moving forward, he will collaborate with Bose to promote the appeal of its products through this project.

First Phase of "BOSE 24h ZONE" Project: DAZN Code or Bose Original QUO Card Gift Campaign

As the first initiative of the "BOSE 24h ZONE" project, a campaign will commence on Saturday, June 29th. This campaign is open to those who purchase eligible Bose products, including headphones and soundbars. Participants can receive a DAZN code or a Bose original QUO card by uploading a receipt or warranty from a participating store to the dedicated application form and completing the required fields.
The campaign will be held at select electronics retailers and is valid for receipts issued until the end of August.

■ "BOSE 24h ZONE" Campaign Site:https://bosecp-gokujo.jp/