Sony's AROMASTIC Collaborates with HUYGENS, a Parisian Skincare Brand from the Marais District
NEWSBOARD / DESIGN
September 30, 2019

Sony's AROMASTIC Collaborates with HUYGENS, a Parisian Skincare Brand from the Marais District

A New Experience: Enjoying Parisian-Beloved Aromas with a Fashionable Touch

Starting Wednesday, October 23, 2019, we will release "AROMASTIC CARTRIDGE for Fashion," a collaboration with HUYGENS, a Parisian skincare brand from the Marais district, as a dedicated cartridge for the personal aroma diffuser AROMASTIC™.

In addition, pre-orders will begin on Wednesday, September 25, at HUYGENS (in-store and online). Collaboration campaigns with HUYGENS will also be held during the pre-order period and after the launch.


Product Name: Aromatic Cartridge "AROMASTIC CARTRIDGE for Fashion"
Model Number: OE-SC304
Manufacturer's Suggested Retail Price: ¥2,980 + tax

● Key Features of "AROMASTIC CARTRIDGE for Fashion"
"AROMASTIC CARTRIDGE for Fashion" features five selected scents based on HUYGENS' concept, "Making Every Day Colorful and the Ordinary Extraordinary," originating from the Marais district of Paris. Each scent can be enjoyed fashionably, matching your scene or mood.

This collection of vibrant scents allows you to enjoy aromas with a sense of fashion, much like choosing your favorite outfit from your closet, to complement different occasions.

● About HUYGENS
Founded in 2013 in the Marais district of Paris with the concept of "A Completely New French Apothecary Style," HUYGENS is a custom-made cosmetics brand offering a rich selection of fragrances and high-quality products.

From natural skincare series with excellent textures to a comprehensive lineup covering body care, hair care, bath care, and home care, HUYGENS enhances everyday life and supports your daily routine with a touch of drama.

Aroma Artist Dan Sins, Beloved by Parisians

Using only 100% organic essential oils, the unique blends create scents that overturn conventional aromatic expressions, evoking fashion, art, history, and music. This original and dramatic worldview, akin to perfume, is gaining attention, particularly in France.

While cherishing the vibrancy and gentleness inherent in plants, the harmonious blend of strength and contrasting edge creates an aroma that colors everyday life vibrantly and makes the ordinary extraordinary.

● Campaign Overview
Collaboration campaigns with HUYGENS will be held during the pre-order period and after the launch.

【Pre-order Campaign】
When you pre-order "AROMASTIC CARTRIDGE for Fashion",
Receive a complimentary, Japan-exclusive, non-sale HUYGENS face wash (30mL).

(Campaign Period)
Wednesday, September 25, 2019 – Tuesday, October 22, 2019

【Launch Commemorative Campaign】
Purchase "AROMASTIC CARTRIDGE for Fashion" and receive a 20% off coupon for use at HUYGENS (in-store and online).
There's also a double chance to win: 20 lucky winners will be invited to a normally paid HUYGENS workshop (aroma blending) for free.

(Application Period)
Wednesday, October 23, 2019 – Saturday, November 30, 2019

Workshop Dates (Scheduled): Early to mid-December 2019.
Campaign details will be announced on the official website.
https://scentents.jp/aromastic/product/cartridge/304_for_fashion.html

● "AROMASTIC CARTRIDGE for Fashion" Product Details & Purchase Page
https://scentents.jp/aromastic/product/cartridge/304_for_fashion.html

● AROMASTIC Product Details
https://scentents.jp/aromastic/(AROMASTIC Official Website)

Inquiries

AROMASTIC
https://scentents.jp/aromastic/support/