KEURIG®, the No. 1 share※1 capsule coffee & tea machine in the U.S., introduces the new 'KB-01' model, its first new release in approximately 4 years for the Japanese market.
KEURIG®, the No. 1 share※1 capsule coffee & tea machine in the U.S., introduces the new 'KB-01' model, its first new release in approximately 4 years for the Japanese market, launching on Wednesday, November 1st. The new model features a slimmer design than the current model, speedy power-up, and simple operation.
KEURIG® is the No. 1 share※1 capsule coffee & tea machine in the U.S., a popular brand used by over 1 in 4 American households※2. In Japan, it collaborates with over 20 cafe brands, offering capsules for a variety of drinks including coffee, tea, and green tea. KEURIG's appeal lies in the "joy of choosing from a wide range of drinks from various brands with a single machine."
※1 Euromonitor 2021 actual results data
※2 KEURIG Dr Pepper Annual Report 2022 data
A Slim New Machine Designed to Fit Japanese Homes
■ Introducing the 'KB-01' from KEURIG®, released for the first time in 4 years
While retaining the ability to choose from various options and the brewing system that replicates the taste of hand-drip coffee from cafes, this machine boasts a slim design with a width of just 10cm, fitting into the increasingly compact living spaces in Japanese homes.
How to Use the New 'KB-01' Model
Using the KB-01 is incredibly simple. Just set a capsule, select the desired brew volume, and press the brew button to make a cup of your chosen beverage.
Features of the New 'KB-01' Model
≪Slim and Compact Design to Fit Japanese Living Spaces≫
Compared to the current model, it weighs approximately 1kg less and has a width of 10cm, about half the size. This results in a slim and compact design.
≪Available in Three Colors to Complement Any Interior≫
The machine's surface has a matte finish and is available in three colors: white, black, and beige, designed to blend seamlessly into any room. KEURIG® has consistently adopted a rounded design aesthetic, inspired by the circular shape of its capsules. This new machine continues that tradition, featuring soft, rounded edges on the front and other areas.
≪Brewing Possible in Approximately 15 Seconds After Power-On≫
While the current model takes about 30 seconds from power-on to brewing, the new model can brew in approximately 15 seconds. This time-saving of about 15 seconds allows you to enjoy coffee or tea without delay, even on busy mornings or during work breaks.
≪Equipped with a "Strong Mode" for Richer Flavor≫
In addition to normal brewing, you can select "Strong Mode," which brews slowly to achieve a richer coffee flavor. Despite its compact design and simple functionality, this new model, like its predecessor, allows for brewing tailored to your preferences.
≪Four Brew Volume Settings / 500ml Water Tank for Approximately 3 Cups≫
As an entry-level model, this new machine focuses on simple functions and is equipped with a 500ml water tank, capable of brewing approximately 3 cups (when brewing 140ml). The brew volume can be adjusted in four stages (70ml, 140ml, 200ml, 240ml).
■ Product Overview
Product Name: KB-01
Colors: Black, White, Beige
Dimensions (mm): Width 100 × Depth 320 × Height 290
Weight: Approx. 2.8 kg
Power / Power Consumption: 100V / 1350W
Suggested Retail Price: ¥14,000 (excluding tax)
Release Date: Wednesday, November 1, 2023
Sales Channels: KEURIG® Official Online Store (https://www.keurig.jp/)
Major home appliance retailers nationwide, major home appliance retailer online stores, etc.
With the launch of the new machine, two new brands are also joining the K-cup® lineup, further expanding the variety of delicious options.
■ Tea: 'HARNEY & SONS'
Launched on Wednesday, November 1st, 'HARNEY & SONS' offers three distinct flavors: 'PARIS', 'ENGLISH BREAKFAST', and 'SOHO'. This premium New York-based tea brand, loved in 53 countries worldwide, allows you to enjoy its high-quality and creative flavors conveniently at home.
Features of the Three 'HARNEY & SONS' Capsules
PARIS
A flavored tea featuring a delicate blend of black tea and oolong tea, with Earl Grey enhanced by bergamot oil, plus the addition of cassis, and a sweet aroma of vanilla and caramel. It's carefully crafted so the aroma that wafts out when brewed matches the taste on the palate, making it particularly popular among women.
ENGLISH BREAKFAST
A simple yet profound basic tea made with 100% Keemun tea leaves, adhering to traditional blending methods. Its smoky Keemun aroma, reminiscent of the 1800s when tea became a daily staple in Britain, is addictive and highly regarded by tea connoisseurs.
SOHO
A blend created to commemorate the opening of HARNEY & SONS' flagship store in SOHO, New York, in January 2010. This playful flavored tea blends black tea with chocolate, coconut, vanilla, and amaranth petals. It offers a bittersweet yet sweet taste, making it a popular staple within the 'HARNEY & SONS' range.
■ Product Overview
Product Name: HARNEY & SONS PARIS
Contents: 1 box / 12 capsules
Suggested Retail Price: ¥2,280 (excluding tax)
Release Date: Wednesday, November 1, 2023
Features: Based on Earl Grey,
a black tea with the aroma of vanilla, cassis, and fragrant caramel.
Sales Channels: KEURIG® Official Online Store (https://www.keurig.jp/)
Product Name: HARNEY & SONS ENGLISH BREAKFAST
Contents: 1 box / 12 capsules
Suggested Retail Price: ¥2,280 (excluding tax)
Release Date: Wednesday, November 1, 2023
Features: Uses 100% Keemun tea leaves.
Expresses the classic style of traditional British tea.
Sales Channels: KEURIG® Official Online Store (https://www.keurig.jp/)
Product Name: HARNEY & SONS SOHO
Contents: 1 box / 12 capsules
Suggested Retail Price: ¥2,280 (excluding tax)
Release Date: Wednesday, November 1, 2023
Features: Black tea with the aroma of vanilla and coconut.
A rich flavor reminiscent of bitter chocolate.
Sales Channels: KEURIG® Official Online Store (https://www.keurig.jp/)
■ Coffee: 'HIDE IZAKI Drip Capsule'
The 'HIDE IZAKI Drip Capsule', released on Thursday, November 9th, is a special product jointly developed by Cups, focusing on "people" for the first time, with Hidenori Izaki, the first World Barista Champion from Asia. Produced over approximately one year by Izaki, who aims for a "Brew Peace" coffee break, this is truly a cup crafted with dedication.
Features of the First Capsule Coffee Supervised by World Champion Barista Izaki
This is a rich and deep blend that reconstructs the flavor of drip coffee from Japan's beloved old-fashioned coffee shops through Izaki's unique perspective. Developed with a focus on a balanced taste that appeals to Japanese preferences, it allows for enjoying coffee at home even amidst busy lives. It's blended with Guatemalan coffee beans, known for their milk chocolate and caramel notes and creamy texture, Ethiopian beans with fruity notes like berries and apples, and Pacamara beans from Honduras, which offer a rich fruitiness. The result is a cup that is both intense and enjoyable for daily drinking.
Product Overview
Product Name: HIDE IZAKI Drip Capsule
Contents: 1 box / 12 capsules
Suggested Retail Price: ¥2,280 (excluding tax)
Release Date: Thursday, November 9, 2023
Roast Level: Medium-dark roast
Features: A rich and deep blend that reconstructs the flavor of drip coffee from Japan's beloved old-fashioned coffee shops,
through Izaki's unique perspective.
Sales Channels: KEURIG® Official Online Store (https://www.keurig.jp/)
Cups Inc.
https://www.keurig.jp/