Key Features of "AROMASTIC CARTRIDGE Hawaii Scent"

This captivating cartridge features a set of five classic scents that evoke the essence of Hawaii.
The scents were selected in collaboration with the Hawaii Tourism Authority (*), capturing the quintessential aromas of Hawaii.
One of these scents, "ʻōhiʻa lehua," features the ʻōhiʻa lehua (a type of myrtle native to Hawaii), known as a legendary flower, allowing users to experience the traditions and classic scents of Hawaii through these five fragrances.
The package illustration was created by Nicole Ferrara, a popular artist in Hawaii, and Hawaiian words are used for the scent names.

* Hawaii Tourism Authority
An organization commissioned by the Hawaii state government to promote tourism to Hawaii in Japan.
It also engages in activities to protect Hawaii's endemic species.
https://www.allhawaii.jp/(Official portal site of the Hawaii Tourism Authority, allhawaii)

• Designer: Nicole Ferrara
Owner and designer of nico made, a Made-in-Hawaii stationery and design brand that expresses Hawaii in a colorful and cute style.
A true local girl, born and raised in Honolulu. In addition to her own brand, she is gaining attention for her artistic work, including mural designs for the stylish surf hotel The Surfjack Hotel in Waikiki and tote bag designs for Kahala Mall.
https://nicomade.com/nico made

• "AROMASTIC CARTRIDGE Hawaii Scent CD Set"

The "AROMASTIC CARTRIDGE Hawaii Scent CD Set" is a collaboration between Sony Music Direct Inc. (*) and AROMASTIC, featuring a cartridge and an original CD.
Songs were selected from Sony Music's extensive music library to complement the "AROMASTIC CARTRIDGE Hawaii Scent CD Set."

Tracklist:
Blue Hawaii / Elvis Presley, Beyond the Reef / Andy Williams, Hiʻilawe / Jake Shimabukuro, Whispering Waves, etc. (16 tracks total)

* Sony Music Direct Inc. (SMDR)
A subsidiary of Sony Music Entertainment, SMDR plans, develops, and sells a variety of products, primarily for adults in the older demographic, utilizing the extensive music and visual assets from Sony Music Group companies worldwide.
http://www.110107.com/(Web site "otonano" operated by SMDR)

• Participation in the Hawaii Tourism Authority's initiative to protect Hawaii's endemic ʻōhiʻa lehua
The Hawaii Tourism Authority is engaged in efforts to protect Hawaii's native species.
In response to the alarming situation where over 135,000 acres of ʻōhiʻa lehua (a type of myrtle native to Hawaii) have withered since 2019, conservation efforts are underway for the ʻōhiʻa lehua, a legendary flower of Hawaii.

Through the "AROMASTIC CARTRIDGE Hawaii Scent," AROMASTIC aims to raise awareness about the declining population of Hawaii's endemic ʻōhiʻa lehua (a type of myrtle native to Hawaii) and will donate a portion of the sales to the "Ohia Love Seed Storage Project," established by the local Hawaiian ʻōhiʻa lehua conservation group (University of Hawaii) supported by the Hawaii Tourism Authority.
This project allows purchasers of the "AROMASTIC CARTRIDGE Hawaii Scent" to contribute to the conservation of the ʻōhiʻa lehua (a type of myrtle native to Hawaii).

By purchasing the "AROMASTIC CARTRIDGE Hawaii Scent,"
you can play a part in the conservation of the ʻōhiʻa lehua (a type of myrtle native to Hawaii).

Campaign Details:
https://scentents.jp/aromastic/lp/402cp/index.html

• Product Details & Purchase Page for "AROMASTIC CARTRIDGE Hawaii Scent"
https://scentents.jp/aromastic/product/cartridge/402_hawaii.html(AROMASTIC Official Website)
https://first-flight.sony.com/pj/aromastic/sc402(E-commerce)
* Details on available stores will be announced on the AROMASTIC Official Website.