From an Italian Organic Brand: A Sanitizing Mist Safe for Fruit | MammaBaby
NEWSBOARD / DESIGN
July 29, 2020

From an Italian Organic Brand: A Sanitizing Mist Safe for Fruit | MammaBaby

MammaBaby, a body and hair care brand developed by a pharmaceutical company for medical institutions, is launching "Sanitizing Mist Spray 365 Days," primarily made from calcium hydroxide: HSSP, starting Saturday, June 27th.

While its main ingredients are only "calcium hydroxide: HSSP" and "water," which are gaining attention as alternatives to alcohol and hypochlorous acid, it boasts 99.99% sanitizing power. It's safe to spray directly onto masks and even on skin, making it an essential sanitizing item for summer when masks are a must.

Calcium hydroxide: HSSP instantly creates an environment with a pH of 12.4 or higher, where many viruses and pathogens cannot survive, by destroying and inactivating their outer membranes (proteins).
Made entirely from 100% naturally derived ingredients used in food, it neutralizes upon contact with skin, so it doesn't sting. This makes it safe for people with sensitive skin, babies, and children. It can be used in all aspects of life, from strollers, clothing, and dining tables to pacifiers, toys, masks, and even fruits and vegetables that come into direct contact with the mouth.

Furthermore, in line with the brand's philosophy of "Safety and security for all children and their supporters," MammaBaby is providing sanitizing products free of charge and offering ongoing online support to nursery schools, kindergartens, and pediatric clinics nationwide, which are gradually reopening following the lifting of the state of emergency due to COVID-19. Available now at department stores, select shops, and drugstores nationwide.

MammaBaby Series Products

In addition to the sanitizing mist, MammaBaby also offers baby soap, body soap, and baby shampoo. All products are notable for their safety, suitable for use from birth, and their affordable price point within the organic market.

The soaps contain "alkyly glucosides" and plant-derived ingredients cultivated through organic farming. This ensures they cleanse without stripping the delicate skin of newborns, offering both safety and high sanitizing efficacy.
Despite their simple ingredient lists, the power of organic botanicals is evident, enhancing hair vitality and leaving hands and skin feeling soft and moisturized.

Affordable Organic for the Next Generation

The notion that organic products are high-quality but expensive is being challenged by a new concept: "Super Green." Born from the desire to offer "the highest quality at an accessible price," this new approach to organic is creating a stir, particularly across Europe.
Previously, the high cost of organic certifications and procedures drove up prices, placing a burden on consumers. However, by forgoing formal organic certifications, MammaBaby's products are made available at prices that are easier for consumers to afford.


Product Prices
Sanitizing Mist Spray 365 Days: ¥780
Baby Soap: ¥1,200
Body Soap: ¥1,500
Baby Shampoo: ¥1,500

Inquiries

THE TOP LAND
Tel. 03-6455-1268
http://mammababy.jp/