Survey Results

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Approximately 60% Changed Sales and Marketing Methods Due to COVID-19 (Image Left)
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When asked, "Q. Have your company's sales and marketing methods changed due to the COVID-19 pandemic?" (n=105),
the responses were 13.2% for "Significantly changed" and 42.9% for "Slightly changed."

Significantly changed: 13.2%
Slightly changed: 42.9%
Not changed much: 22.9%
Not changed at all: 21.0%


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Approximately 50% Shifting Focus to Web Marketing (Image Right)
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When asked, "Q. Are you currently considering shifting to or focusing on web marketing?" (n=105),
the responses were 8.7% for "Strongly considering" and 37.1% for "Somewhat considering."

Strongly considering: 8.7%
Somewhat considering: 37.1%
Not really considering: 42.9%
Not considering at all: 11.3%


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Of those, approximately 60% Rank Web Marketing Among the Top 3 Most Important Business Priorities
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For respondents who answered "Strongly considering" or "Somewhat considering" to the question, "Q. Are you currently considering shifting to or focusing on web marketing?"
When asked, "Q. How important is shifting to web marketing for your business? Please indicate its importance (1 being the most important)." (n=48),
the responses were 10.5% for "1st" and 27.1% for "2nd."

1st: 10.5%
2nd: 27.1%
3rd: 27.1%
4th: 6.2%
5th: 6.2%
6th or lower: 8.3%
Don't know/Cannot answer: 14.6%

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The most cited reason for not focusing on web marketing is "Uncertainty about how to proceed," at 21.0%
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When asked, "Q. Please tell us the reasons why you are not currently focusing on web marketing (multiple answers allowed)." (n=105),
the responses were 21.0% for "Uncertainty about how to conduct web marketing" and 17.1% for "Lack of personnel for web marketing."

Uncertainty about how to conduct web marketing: 21.0%
Lack of personnel for web marketing: 17.1%
Insufficient budget to focus on it: 10.5%
Too many web marketing tools, unsure which to choose: 3.8%
Don't know who to consult: 2.9%
Web marketing tools are too complex: 1.9%
Other: 11.4%
None in particular: 41.0%
Currently focusing on web marketing: 9.5%


Voices lamenting a lack of knowledge and personnel were heard. Perhaps due to this, approximately 50% expressed interest in "services that allow for general web marketing even for beginners," indicating a strong desire for digital transformation within their current capabilities.