Design that harmonizes with interiors using fabric

The Red Dot Design Award is an internationally renowned design award, counted among the world's top three design awards. It comprises three categories: "Product Design," "Brand & Communication Design," and "Design Concept." This year, seven products, including the "Pure A9" air purifier launched by Electrolux Japan Inc. in December 2019, received the award in the "Product Design" category.

The "Pure A9" is a product that not only purifies the air but also embodies a novel design approach, featuring a pentagonal shape, fabric materials, and a leather-style handle. Its exceptionally quiet operation and convenient built-in casters allow it to blend seamlessly with any interior and be freely placed in any room.

Beyond its design, the "Pure A9" also excels in functionality, embodying the concept of "Bringing the clean air of the Nordics into your home." The PureSense system measures indoor air quality in real-time and displays it through four levels of light colors. Furthermore, a dedicated application allows users to visualize and monitor air quality numerically. It also features a smart mode that automatically adjusts operation to purify the air based on indoor conditions. In an era where people are spending more time at home, it is the ideal product for a more secure and comfortable home environment.

About Electrolux
Electrolux, headquartered in Stockholm, Sweden, is a leading global home appliance manufacturer. The company sells over 60 million products annually in more than 120 countries worldwide. With extensive experience, robust technological capabilities, and a commitment to innovation, Electrolux focuses on delivering products that cater to consumer needs with meticulous attention to detail. Its simple, Nordic-inspired design, coupled with high product and environmental performance, has earned it widespread acclaim.