"Mistgram60," an alcohol spray formulated with daiginjo sake from "Bishonen Brewery."
NEWSBOARD / DESIGN
November 30, 2020

"Mistgram60," an alcohol spray formulated with daiginjo sake from "Bishonen Brewery."

Introducing Mistgram60, an alcohol hand spray jointly developed by UPS, a cosmetics company based in Fukuoka, and Bishonen Brewery, a long-established sake brewery in Kikuchi City, Kumamoto Prefecture, with a history dating back to 1752.

Infused with Japanese sake's moisturizing ingredients, it protects skin from alcohol's harshness.

As we enter our first winter since the state of emergency was declared in April due to the COVID-19 pandemic, virus prevention and dryness countermeasures are more crucial than ever.

Mistgram60 is an alcohol hand spray formulated with daiginjo sake, whose unique Japanese sake-derived ingredients (rice fermented liquid) moisturize the skin.

With alcohol disinfection becoming a part of daily life due to the pandemic, many women likely suffer from "rough, dry hands" caused by disinfectants, and the characteristic "odor" of alcohol.

Mistgram60 comes in a convenient 150ml size for portability. For women concerned about the strong scent of alcohol, it features verbena, a herb with a refreshing aroma that offers a relaxing effect.

It's a welcome addition that can be used not only on hands but also on spaces and clothing.

Developed to address the concerns arising from the "new normal" where alcohol disinfection is commonplace, this alcohol hand spray focuses on the moisturizing effects of daiginjo sake, making it a must-have for winter 2020.

Mistgram60

Contents | 150 ml
Price | 1320 yen
Uses | Can be used on hands, in spaces, on clothing, etc.
Alcohol concentration | 60%
Sales channels |
Official online shop (https://yupiesu.com/mistgram60/)
Drugstores and variety shops in Fukuoka and Kumamoto Prefectures
(e.g., Tokyu Hands Hakata Store, In-Cube Tenjin Store)
Instagram |https://www.instagram.com/mistgram60_official/?hl=ja

Inquiries

UPS
https://yupiesu.com/