Freeze-dried serum 'Uruoi Dama' for abundant moisture, even in summer ~ A new era of skincare from LITS, the plant stem cell cosmetics brand ~
NatureLab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) has launched "Uruoi Dama" (Moisture Pearls), a product that concentrates high-purity※2 beauty ingredients※3 into a single pearl, from the plant stem cell cosmetics brand "LITS." It has been available nationwide since April 1st.
LITS is a skincare brand that focuses on the skin's changes with age. It carefully selects ingredients derived from plant stem cells that survive harsh environments, meticulously caring for the skin while providing abundant moisture, with a vision for the skin's condition ten years from now.
The "Uruoi Dama," newly introduced from the LITS Revival Series, which aims for serious anti-aging care※4 for adults, utilizes advanced "freeze-drying technology" to deliver freshly made serum directly to the skin.
Furthermore, patented technology enables the stable formulation of multiple beauty ingredients※5 and oils※6.
As main ingredients, it contains a high concentration of collagen※7, equivalent to nine bottles of conventional serum, and apple stem cell extract※8, a notable ingredient for anti-aging care※4 that conditions the skin and provides moisture and firmness.
Boasting high moisturizing power that lasts for 48 hours※9, this product offers the most significant results in LITS history.
About Uruoi Dama
[Product Overview]
LITS Uruoi Dama Concentrated Enrich Ball
For 6 uses (1 pearl x 6)
Price: ¥2,280
[How to Use]
① After washing your face, take one "Uruoi Dama" pearl into your dry palm.
② Add LITS toner or your usual toner,
and dissolve the "Uruoi Dama" by mixing with your fingers. It dissolves quickly, which is a pleasant surprise.
③ Gently spread over your entire face and allow it to absorb.
[Product Features]
• Employs "freeze-drying technology" to encapsulate freshly made serum in its pristine state.
• Enables a concentrated special care treatment with just one pearl. Provides instant hydration, making it convenient and time-saving.
• One pearl delivers 48 hours※9 of sustained moisture.
• The freeze-drying method allows for the highest concentration of collagen※3 and hyaluronic acid※10 in LITS history.
A single pearl contains collagen※7 equivalent to nine bottles of serum and hyaluronic acid※11 equivalent to one bottle of lotion.
• Formulated with apple stem cell extract (Apple Cell Culture Extract)※8, a notable plant stem cell-derived ingredient.
<About LITS>
LITS is a skincare brand that focuses on the skin's changes with age. It carefully selects ingredients derived from plant stem cells that survive harsh environments for each item, meticulously caring for the skin while providing abundant moisture, with a vision for the skin's condition ten years from now. With the addition of the Moist series, Revival series, and the new White series, it has gained support from a wide range of age groups, from their 20s to 50s.
※1 Cosmetics containing plant stem cell-derived ingredients.
※2 Within the LITS product line.
※3 Hydrolyzed collagen (moisturizing).
※4 Moisturizing care appropriate for age.
※5 Hydrolyzed collagen (moisturizing), Sodium hyaluronate (moisturizing), Apple fruit cell culture extract (moisturizing).
※6 Squalane (moisturizing).
※7 Amount of collagen-based ingredients (moisturizing) per Uruoi Dama pearl, compared to Moist Essence.
※8 Apple fruit cell culture extract (moisturizing).
※9 Based on internal research, when using Uruoi Dama and Moist Lotion.
※10 Sodium hyaluronate (moisturizing).
※11 Amount of hyaluronic acid-based ingredients (moisturizing) per Uruoi Dama pearl, compared to Moist Rich Lotion.
LITS
Tel. 0120-130-311
http://www.lits.jp