The latest beauty trend: Inner Botanical × Lipton! Introducing the "Lipton Botanic Tea Series," a tea series that makes a simple beauty routine possible just by drinking it.
Lipton, the tea brand developed by Unilever Japan Customer Marketing Co., Ltd., will launch three types of "Lipton Botanic Tea" (Beauty, Pure Cleanse, Bedtime Bliss) on Tuesday, September 1, 2020. The new series focuses on "Inner Botanical," a concept aimed at achieving beauty from within by consuming various botanical ingredients. The teas will be available at supermarkets, general retail stores nationwide, and the official Lipton online store.
■ The New Beauty Ritual: "Inner Botanical," a Buzz Among International Celebrities
The term "botanical," meaning "plant-derived" in English, evokes a natural and stylish image, reminiscent of houseplants and flowers. Its appeal also lies in the unique ingredients and fragrances derived from plants. This has made it a major trend, particularly in beauty products like hair and skincare. Spreading from international celebrities and the beauty-conscious, botanicals have garnered support from many women, evolving into a beauty genre that transcends a fleeting trend.
Building on this movement, "Inner Botanical" represents the latest trend, taking it a step further. Inner Botanical is a new beauty concept that aims for inner radiance by focusing on food and beverages, and by consuming "botanical" ingredients such as fruits, herbs, and flowers.
■ Introducing the New "Botanic Tea" Series, Focused on Inner Botanical!
Lipton introduces the new "Botanic Tea" series as a daily ritual for inner beauty. Three types of blended teas have been developed, combining carefully selected natural botanical ingredients with a base tea, all designed for beauty.
"Beauty," which leads to hydrated radiance from within, blends hibiscus, known as the "crimson flower" and rich in citric acid, along with rosehip, into rooibos tea. "Pure Cleanse," for a light and refreshing feeling, blends peppermint, referred to as "western mint," along with lemongrass and nettle—botanical ingredients perfect for a refreshing break—with green tea. "Bedtime Bliss," recommended for a soothing pre-sleep ritual, blends lavender, known as the "queen of herbs," along with chamomile and linden, into caffeine-free black tea.
Why not start an easy inner botanical routine, simply by drinking Botanic Tea for your mental and physical well-being?
Product Overview
Lipton Botanic Tea Beauty
Product Features: Enhances radiance from within.
Botanical Ingredients (Examples):
• Hibiscus (The crimson flower, rich in citric acid)
• Rosehip (Flower meaning: "Unconscious Beauty")
• Beetroot (A welcome addition for self-care time)
Base Tea: Rooibos Tea
Flavor: A gorgeous aroma with a subtle tartness and fruity notes.
Lipton Botanic Tea Pure Cleanse
Product Features: Light and refreshing with a clean cleanse.
Botanical Ingredients (Examples):
• Peppermint (Western mint, containing flavonoids)
• Lemongrass (Flower meaning: "Invigorating")
• Nettle (A welcome addition for refreshing moments)
Base Tea: Green Tea
Flavor: A light aroma with a crisp, fresh taste.
Lipton Botanic Tea Bedtime Bliss
Product Features: For a soothing pre-sleep ritual.
Botanical Ingredients (Examples):
• Lavender (Queen of herbs, containing linalool)
• Chamomile (Flower meaning: "I will comfort you")
• Linden (A welcome addition for relaxation time)
Base Tea: Caffeine-free Black Tea
Flavor: A gentle aroma with a calming, floral taste.
Suggested Retail Price (Excluding Tax): ¥398
Release Date: Tuesday, September 1, 2020
Product Page:https://brand.lipton.jp/leaf/botanic/
■ Dr. Takafumi Kudo Explains "Inner Botanical"
Dr. Takafumi Kudo, Internist and Vice Director of Kudo Clinic
Member of the Japan Society of Internal Medicine, the Japan Diabetes Society, the Japan Hypertension Society, the Japan Society for the Study of Obesity, the Japan Society of Oriental Medicine, the Japanese Society of Anti-Aging Medicine, the Japan Society of Women's Health, the Japan Thyroid Association. Designated physician for children with intractable diseases.
After graduating from Fukuoka University School of Medicine, he studied abroad in Ireland and Australia. He currently focuses on community healthcare at his clinic, Kudo Clinic, in Miyama City. His expertise spans lifestyle-related diseases such as diabetes, hypertension, and dyslipidemia, as well as Kampo (traditional Japanese medicine) and diet therapies. He is knowledgeable about the medicinal effects of crude drugs and Kampo, as well as their role in improving physical constitution. His clear advice, based on his personal success in losing 25kg using Kampo, is highly regarded.
● What is the New Beauty Trend, "Inner Botanical"?
"Botanical" originates from "plant-derived." Previously, products marketed as "botanical" primarily focused on "taking in the power of plants from the outside of the body," mainly in hair and skincare. However, influenced by the spread of "inner beauty" practices, a new trend called "Inner Botanical" is emerging, which involves more effectively consuming plant-derived ingredients through beverages and other means. Celebrities are also practicing "Inner Botanical" to efficiently incorporate plant power into their busy lives, marking what could be called a second botanical boom.
● What are the Benefits of "Inner Botanical"?
"Inner Botanical," which focuses on "botanical" ingredients and aims for inner radiance, is perfect for those seeking beauty and well-being from within. It's not only suitable for those concerned about beauty and health but also offers the significant benefit of promoting relaxation and refreshment.
Combining different types of plants allows for approaches tailored to specific goals, which is another appealing aspect.
● Recommended Points for "Drinking" Inner Botanical with Tea!
The appeal lies in easily incorporating this beauty trend into your daily life simply by enjoying delicious drinks, allowing you to care for your beauty and health. While some single herbal teas can have an acquired taste, Botanic Tea offers a wide range of botanical ingredients while also delivering excellent "taste" and "aroma," making it easy to adopt as a daily beauty ritual.
An "Inner Botanical BOOK" has also been created under Dr. Kudo's supervision!
URL:https://www.dropbox.com/sh/xofjez1m8frz9vq/AADaqUhR4yCfqSdBAtHlHDska?dl=0
Company Information
Organizer: Unilever Japan Customer Marketing Co., Ltd.
Headquarters: Meguro-ku, Tokyo
President & CEO: Sanjiv Sachdeva
Unilever Customer Relations
Tel. 0120-238-827
https://brand.lipton.jp/leaf/botanic/