Born from Aramis, the world's first men's grooming brand launched in 1964, LAB SERIES, which boasts the No. 1 position in luxury men's cosmetics, introduces Max LS V Instant Eye, an eye care product from the Max LS line.

Appearance is key to making a first impression.

Of all our features, the eyes are said to influence our impression by over 80%.

Max LS V Instant Eye is the new product designed to transform the eyes of men who face the world with a bare face.

Its proprietary technology, comprising five complexes including proteins and peptides, fills the "aging pockets" that appear with age and enhances skin density, leading to a firmer, more youthful, and sharper impression.

It replenishes moisture to every corner of the skin, caring for and reducing the appearance of fine lines caused by dryness.

It supports collagen production, giving the skin youthful firmness and elasticity.

Furthermore, through unique development focused on "longevity genes," it meticulously promotes cellular renewal, preventing errors during cell division and creating an environment for new cells to form correctly, making it a high-performance eye care item.