Introducing the "Glossy Film Wrapping Shampoo" that adheres to and repairs damaged cuticles! "Qurap" now available since April 1st.
I-ne Co., Ltd. has launched "Qurap," a next-generation wrapping beauty brand, and has been selling its Wrapping Moist Shampoo, Treatment, and Hair Oil since Monday, April 1, 2024.
Official online store:https://qurap.jp/?rls
Product Features
1. Supports the function of "18-MEA," the hair's protective film, acting as a second cuticle*1
"18-MEA" is a lipid layer that covers the outermost part of the cuticle like a "glossy film." It maintains hydrophobicity, protects hair from external stimuli, prevents hair tangling, and adds shine. However, it is said that approximately 90% of "18-MEA" is lost after a single coloring treatment. Losing "18-MEA" accelerates damage progression and causes hair color to fade faster, making it difficult to achieve desired hairstyles. Unfortunately, "18-MEA" cannot regenerate on its own, so hair cannot return to its original state.
Therefore, Qurap has adopted a glossy film wrapping formula that supplements the function of "18-MEA" and repairs hair by filling the gaps in damaged cuticles. This allows for sealing in moisture, much like a second cuticle*1.
*1 Refers to the repair ingredients adhering to and coating the hair.
2. Formulated with penetrating keratin and vitamin C derivative for smooth, manageable hair
Commonly found in the Wrapping Moist Shampoo, Treatment, and Hair Oil.
• Penetrating Keratin
Works on the hair's interior
Keratin is the main component of hair.
Repairs hair by filling in damage gaps, retaining moisture, and creating supple hair.
• Vitamin C Derivative
Works on the hair's exterior
Adheres to damaged areas and transforms into a glossy film, repairing damaged hair.
Achieve a remarkably smooth texture with every use.
3. Contains ingredients that repair and moisturize hair damaged by coloring and perms, also helping to maintain color!
• Shampoo: Beauty serum ingredients that repair damage while cleansing
• Treatment: Seals in the hair-repairing ingredients replenished by the shampoo
Additionally, it is an amino acid-based shampoo formulated with ingredients that quickly penetrate the hair to repair damage from within, ingredients that repair hair to provide resilience and body, and ingredients that moisturize hair that has become dry and damaged.
5. Blooming Fragrance with Natural Essential Oils
Inspired by dewy morning flowers and fruits.
Shampoo/Treatment: Fruity Bloom scent, exuding a blend of gorgeousness and freshness.
Hair Oil: Fruity Citron scent, offering a refreshing and vibrant aroma.
Product Details
• Qurap Wrapping Moist Shampoo
Price: ¥1,540 (tax included) / Volume: 440mL
• Qurap Wrapping Moist Treatment
Price: ¥1,540 (tax included) / Volume: 440g
• Qurap Wrapping Moist Hair Oil
Price: ¥1,595 (tax included) / Volume: 80mL
(The three products above, left image)
• Qurap Hair Care Trial Set Wrapping Moist
Price: ¥2,178 (tax included)
(Right image)
• Qurap Wrapping Moist Shampoo (Refill)
Price: ¥1,210 (tax included) / Volume: 370mL
• Qurap Wrapping Moist Treatment (Refill)
Price: ¥1,210 (tax included) / Volume: 370g