5351 POUR LES HOMMES unveils its first-ever men's cosmetic series.
NEWSBOARD / BEAUTY
December 22, 2016

5351 POUR LES HOMMES unveils its first-ever men's cosmetic series.

Fashion brand "5351 POUR LES HOMMES" has launched its first men's cosmetic series.

Addressing Four Concerns for the Modern Man

The "5351 POUR LES HOMMES" men's cosmetic series is designed for the discerning man.

To control shine, prevent dryness, protect skin from sun damage, and tighten skin for a sharper facial contour.

With these four concepts, the line aims to improve skin quality for men in their 30s and 40s.

The collection features three items: Cleansing Foam, Moisture Lotion, and Extra Moisturizer (Cream).

Key ingredients include coix seed extract "Yoquinin" to control sebum, "Lift'n Express" for fine lines and lifting, "Ameliox" to prevent glycation of collagen that causes deep wrinkles and sagging, and "Colloidal Diamond" for improved circulation and a V-shaped, tightened effect.

The luxurious yet chic packaging is also noteworthy.

This season's must-have cosmetic series meets the growing demand for anti-aging solutions.

Cleansing Foam: 150g, ¥1,800 (excluding tax)
Moisture Lotion: 180ml, ¥2,500 (excluding tax)
Extra Moisturizer (Cream): 50g, ¥3,000 (excluding tax)

Sales
5351 POUR LES HOMMES Daikanyama Flagship Store
Address: Speak For 1F, 28-2 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033
Tel: 03-3461-1009

Official Cosmetic Online Shop & List of Retailers
URL:http://www.at-scelta.com/5351_cosme/