The popular No. 1 lotion from the plant stem cell cosmetic brand "LITS" now comes with 25% more! Also introducing the new "Milk Serum," a "2-in-1" product combining lotion and serum.
From "LITS," the plant stem cell cosmetic brand developed by NatureLab Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), their No. 1 popular lotion, "LITS Moist Lotion," is now available with 25% more product. It comes in two lineups: the existing unscented type and the "LITS Moist Lotion Relaxing Herb Scent" with a fragrance.
Simultaneously, the "LITS Moist Milk Essence," a milk serum combining the functions of lotion and serum, will be available nationwide starting Monday, March 15, 2021.
"LITS" is a skincare brand that carefully selects ingredients derived from plant stem cells grown in harsh environments, tailored to skin that changes with age. It meticulously refines the skin, focusing on the bare skin of 20 years from now.
The Moist series aims for radiant skin with refined texture and unnoticeable pores, while providing ample moisture. Among its products, the popular "LITS Moist Lotion," which maintains moisture for 24 hours, now has 25% more capacity with the same ingredients and price, allowing for more generous use.
The newly introduced "LITS Moist Milk Essence" combines the effects of milk and serum into one product, enabling thorough care with a simple two-step routine of lotion and milk serum, even amidst a busy daily life. It acts as a barrier to protect the skin from external stimuli, leading to plump, moisturized skin.
Product Overview
【LITS Moist Lotion (Unscented / Relaxing Herb Scent)】
"LITS Moist Lotion" is a popular lotion that gently yet effectively moisturizes the skin, formulated with carefully selected plant stem cell-derived ingredients*3 and 3 types of ceramides*4 & 2 types of collagen*5, while adhering to a focus on being additive-free*7.
Now, with the same ingredients and price, the capacity has been increased by 25% from 150mL to 190mL, allowing for more generous use.
The new scented type features a relaxing herbal fragrance made from 100% essential oils, designed to evoke a sense of deep breathing.
This product enhances the enjoyment of your skincare routine.
LITS Moist Lotion
LITS Moist Lotion Relaxing Herb Scent
Capacity: 190mL each
Price: ¥1,180 each (excluding tax)
Patch tested for sensitive skin (This does not guarantee that irritation will not occur for all individuals).
■ Product Features
・Ample hydration with 3 types of ceramides*4 and 2 types of collagen*5.
Formulated with 3 types of ceramides*4 and two types of collagen*5 of different sizes, common across the series, it deeply hydrates the skin*9, leading to smooth skin with unnoticeable pores.
・A delightful texture that lifts your mood daily
Leaves skin feeling moisturized and smooth without stickiness. Choose between unscented and a relaxing herbal scent to suit your preference.
・Plump, firm skin with plant stem cell-derived ingredients*3
Contains Apple Stem Cell Extract*10 and Comfrey Root Stem Cell Extract*11 for bouncy, plump, and firm skin.
【LITS Moist Milk Essence】
The milk serum "LITS Moist Milk Essence" supports healthy skin with a strong barrier function by protecting the skin from external stimuli while providing moisture and firmness.
Ideal for skin prone to sensitivity due to mask-induced humidity or dryness.
With a gentle formula even for sensitive skin, it melts into the skin, leaving it smooth and plump.
LITS Moist Milk Essence
Capacity: 100mL
Price: ¥1,980 (excluding tax)
Patch tested for sensitive skin (This does not guarantee that irritation will not occur for all individuals).
■ Product Features
・Lotion and serum effects in a 2-in-1 formula!
The effects of both lotion and serum in one bottle. Enjoy thorough skincare easily, even on busy days.
・Thoroughly protects skin from external stimuli
Contains pure oil derived from macadamia nuts*12. It blends smoothly without stickiness, protecting the skin from external stimuli.
・Retains moisture within the skin*9
Formulated with 3 types of ceramides*4 and 2 types of collagen*5 to maintain moisture within the skin*9.
・Plump, firm skin with the benefits of plant stem cell-derived ingredients*3
Contains Apple Stem Cell Extract*10 and Comfrey Root Stem Cell Extract*11 for bouncy, plump, and firm skin.
*1 Cosmetics containing plant stem cell-derived ingredients
*2 In-house survey, target product: LITS Moist Lotion
*3 Moist series moisturizing ingredients: For Lotion, Lotion S, Milk Essence, Gel, Mask, Mask S: Apple Fruit Culture Cell Extract, Comfrey Callus Extract / For Cleansing Wash: Apple Fruit Culture Cell Extract
*4 Moist series moisturizing ingredients (excluding Cleansing Wash): Ceramide NP, Ceramide NG, Ceramide AP
*5 Moist series moisturizing ingredients: Hydrolyzed Collagen, Water-Soluble Collagen
*6 Excluding Mask and Mask S
*7 Free from parabens, alcohol, artificial colors, synthetic fragrances, and mineral oil
*8 Featured in LDK December 2016 issue, LDK the Beauty October 2017 issue
*9 Up to the stratum corneum
*10 Apple Fruit Culture Cell Extract (moisturizing)
*11 Comfrey Callus Extract (moisturizing)
*12 Macadamia Seed Fatty Acid Phytosteryl (moisturizing)
About LITS
The "LITS" series is a skincare line that carefully selects ingredients derived from plant stem cells grown in harsh environments, tailored to skin that changes with age. It provides abundant moisture while meticulously refining the skin, focusing on the bare skin of 20 years from now. With the addition of the Moist series, Revival series, and the new White series, it is used and highly praised by a wide range of age groups from their 20s to 50s.
LITS Official Brand HP: http://www.lits.jp
LITS
Tel. 0120-130-311
http://www.lits.jp