The legendary '#MUMMBEACHCLUB' is back for the first time in three years! | MAISON MUMM
LOUNGE / TRAVEL
July 29, 2022

The legendary '#MUMMBEACHCLUB' is back for the first time in three years! | MAISON MUMM

MAISON MUMM

Resort vibes abound. Champagne by the pool, served in an iconic custom glass.

The '#MUMMBEACHCLUB,' transformed by the world of champagne house MAISON MUMM, is open for a limited time until Monday, September 19, 2022, at the Garden Pool on the 4th floor of the ANA InterContinental Tokyo! Enjoy resort-filled pool time with MAISON MUMM.

Text by YANAKA Tomomi

With the new-generation champagne 'Mumm Ice Extra'

The '#MUMMBEACHCLUB,' a collaboration between champagne house MAISON MUMM, distributed by Pernod Ricard Japan, and the ANA InterContinental Tokyo, has returned for the first time in three years.
MAISON MUMM, instantly recognizable by its signature red ribbon, 'Cordon Rouge,' is a historic house founded in 1827. This '#MUMMBEACHCLUB' embodies the world of 'Mumm Ice Extra,' a new demi-sec champagne with a striking white bottle, launched in winter 2021, offering a subtly sweet taste.
'Mumm Ice Extra' uses reserve wines aged in American oak barrels for its dosage. It features a refined, mellow sweetness, making it a new-generation champagne that can be enjoyed with ice or as a cocktail. Therefore, it is perfectly suited for leisurely enjoyment by the poolside. With ice, it stays refreshingly cold, and its deliciousness endures even as the ice melts.
At '#MUMMBEACHCLUB,' amidst the lush greenery of its surroundings, you'll find a resort-like atmosphere right in the heart of the bustling cities of Akasaka and Roppongi. The space is adorned with parasols and inflatable rings designed with the brand's iconic red ribbon, set against a backdrop of white, the color of the bottle.
As Tokyo Tower, visible straight ahead, begins to light up, the poolside and underwater illuminations add to the ambiance, beautifully enhancing warm summer nights. The adjacent 'Poolside Snack' offers a selection including 'Mumm Ice Extra,' 'Mumm Grand Cordon Brut,' pairing menus with original food items, and 'Mumm Ice Extra Champagne Frappé,' creating an extraordinary, luxurious moment. The food, prepared by the hotel chefs, pairs exceptionally well with 'Mumm Ice Extra.'
A photogenic, resort-like poolside oasis appears in the city. Cool down with 'Mumm Ice Extra' and indulge in an exquisite experience.

#MUMMBEACHCLUB

  • Period | Saturday, June 25 - Monday, September 19, 2022
  • Hours | July 1 (Fri) - August 31 (Wed) 7:00 AM - 9:00 PM *However, Sundays and holidays until 8:00 PM, Fridays except August 12 until 10:00 PM. September 1 (Thu) - 19 (Mon, Holiday) 9:00 AM - 7:00 PM
  • Location | ANA InterContinental Tokyo, 4th Floor Outdoor Pool
  • Admission Fee for Hotel Guests | ¥5,000 per person for one-time use during your stay *Same fee for ages 6-12. Children 5 and under are free.
  • Admission Fee for Non-Guests | Weekdays (All Day) ¥12,000, ¥10,000 with advance payment. Weekdays after 4:00 PM ¥8,000, ¥7,000 with advance payment. Saturdays, Sundays, and Holidays, and August 11-16 ¥18,000, ¥15,000 with advance payment.
  • Ladies' Night (Mondays, Tuesdays, Wednesdays after 4:00 PM) | ¥5,000 for women, ¥4,000 with advance payment *Not applicable on August 15 and September 19.
Inquiries

Pernod Ricard Japan
Tel. 03-5802-2671
https://www.mumm.com/ja-jp/news/mumm-beach-club-2022/

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