Central Japan Railway Company (JR Central) will broadcast all past "Spring in Kyoto" commercials at event spaces in Tokyo Station and outdoor vision screens in Shibuya as part of its Spring 2023 "Let's Go, Kyoto." campaign. Posters inviting people to Kyoto in spring will also be displayed in various urban areas of the Tokyo metropolitan area. The special campaign, "Kyoto in Bloom," offers a chance to fully enjoy a journey to Kyoto adorned with flowers, an experience only possible at this time of year.

This spring, as part of the campaign's 29-year history, commercials featuring cherry blossoms will be shown in their entirety on a giant monitor at the event space in front of the Yaesu Central Exit of Tokyo Station. Additionally, a portion of Shibuya's outdoor advertising screens will be taken over. This exhibition allows viewers to see Kyoto's cherry blossoms as depicted throughout different eras, all in Tokyo. Visitors can enjoy searching for their favorite commercial. Furthermore, graphic advertisements inviting people to Kyoto in spring will be displayed at bus stops throughout the city and at Tokyo Station. These will deliver beautiful scenes of Kyoto during the warm cherry blossom season in February, a time when people eagerly await spring.

■ Giant Monitor at Tokyo Station
A giant monitor will be installed at the event space in front of the Yaesu Central Exit of Tokyo Station, broadcasting past "Let's Go, Kyoto." spring commercials! (6:00 AM - 12:00 AM)
【Period】Saturday, February 4th - Friday, February 10th
【Location】Tokyo Station Yaesu Concourse

■ Shibuya Outdoor Advertising Vision
【Period】Monday, February 20th - Sunday, February 26th
【Location】Shibuya Station Sync 7 Shibuya Hit Vision

■ Bus Stops
Posters inviting people to Kyoto in spring will be displayed, primarily at bus stops providing access to Tokyo Station, Shinagawa Station, and Shin-Yokohama Station, the gateways to Kyoto travel!
【Period】Monday, February 27th - Sunday, March 12th

The "Kyoto in Bloom" campaign, designed to enhance your Kyoto travel experience, will run from Saturday, February 18th, to Friday, June 30th, 2023. Kyoto in spring is not just about cherry blossoms; various flowers like plum blossoms and camellias adorn the city over a long period. This campaign offers unique ways to experience the ancient capital, Kyoto, which has been associated with flowers for over 1200 years. Highlights include original Goshuin (temple stamps) featuring paper-cut art of temples and shrines adorned with beautiful flowers, and special spring viewings with limited capacity, allowing for a relaxed appreciation of the flowers in temples and shrines during early morning or evening hours when they are usually closed to the public. Additionally, new initiatives will be rolled out sequentially. Here, we introduce some of the promotional activities.

1) Paper-Cut Goshuin of Temples and Shrines in Full Bloom, Perfect for Social Media Bragging
Original Goshuin, available only through this campaign, are offered, featuring paper-cut art that depicts temples and shrines in full bloom. These Goshuin, with their colorful backings and elegant designs, differ at each participating temple and shrine. You can collect different paper-cut Goshuin by visiting multiple locations. Kitano Tenmangu and Jonangu, starting with the campaign, offer special plans that include a Goshuin book.

【Participating Temples/Shrines and Periods】
Kitano Tenmangu (Plum Blossoms): Feb 18th (Sat) - Mar 16th (Thu)
Jonangu (Plum Blossoms): Feb 18th (Sat) - Mar 16th (Thu)
Heian Jingu (Cherry Blossoms): Mar 31st (Fri) - Apr 9th (Sun)
Kōdai-ji (Cherry Blossoms): Mar 17th (Fri) - Apr 17th (Mon)
*Closed on Saturday, March 18th.
Reikan-ji Temple (Camellias): Mar 18th (Sat) - Apr 9th (Sun)
Tenryu-ji Temple's Hogon-in Garden (Young Green Leaves): Apr 18th (Tue) - Jun 30th (Fri)
Rikokusan Fudo-in Temple (Young Green Leaves): Apr 18th (Tue) - Jun 30th (Fri)
Sanzen-in Temple (Hydrangeas): May 13th (Sat) - Jun 30th (Fri)
Kennin-ji Temple's Reigen-in (Hydrangea Tea): May 13th (Sat) - Jun 30th (Fri)

*All applications must be made in advance (by 3 days prior) via the "EX Travel Content Portal." On-site applications will not be accepted.
*Heian Jingu and Reikan-ji Temple offer a package plan that includes special viewing and paper-cut Goshuin.

(2) Special Spring Viewings for a Luxurious, Uncrowded Cherry Blossom Experience
The "Kyoto in Bloom" campaign offers special spring viewings at select temples and shrines, allowing a limited number of visitors to enjoy the flowers during early morning or evening hours, times not usually accessible. Furthermore, some of these special night viewings will offer rental flower lanterns, casting a magical ambiance and providing a different perspective from daytime visits.

【Participating Temples/Shrines and Periods】
Kitano Tenmangu (Plum Blossoms, Early Morning): Feb 23rd (Thu, Holiday), Feb 25th (Sat) - 27th (Mon)
Mar 4th (Sat) - Mar 6th (Mon), Mar 11th (Sat) - Mar 13th (Mon)
Jonangu (Plum Blossoms, Night): Mar 1st (Wed) - Mar 5th (Sun)
Ninna-ji Temple (Cherry Blossoms, Early Morning): Apr 1st (Sat) - Apr 12th (Wed)
Daigo-ji Temple's Garam-do Hall (Cherry Blossoms, Early Morning): Mar 24th (Fri) - Apr 9th (Sun)
Daigo-ji Temple's Reihokan Museum (Cherry Blossoms, Night): Mar 31st (Fri), Apr 1st (Sat)
Heian Jingu Shrine (Cherry Blossoms, Daytime): Mar 31st (Fri) - Apr 9th (Sun)
To-ji Temple (Cherry Blossoms, Night): Mar 25th (Sat) - Apr 9th (Sun)
Byodo-in Temple (Cherry Blossoms, Night): Mar 24th (Fri), Mar 25th (Sat), Apr 1st (Sat)
Reikan-ji Temple (Camellias, Daytime): Mar 18th (Sat) - Apr 9th (Sun)

【Participating Temples/Shrines for Flower Lanterns】
Jonangu: Mar 1st (Wed) - Mar 5th (Sun)
Byodo-in Temple: Mar 24th (Fri), Mar 25th (Sat), Apr 1st (Sat)
Daigo-ji Temple's Reihokan Museum: Mar 31st (Fri), Apr 1st (Sat)

*Applications are accepted via the "EX Travel Content Portal" on the EX app or website.
Log in and select "Sightseeing Plans." (Up to 3 days prior)
*Membership registration (free) is required to use the service.