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October 15, 2018
RIMOWA unveils new designs | RIMOWA
RIMOWA
Celebrating 120 Years with a Renewed Logo and Product Portfolio
RIMOWA has released its redesigned collection. The new product line features four distinct collections, each showcasing items with sophisticated designs that reflect RIMOWA's renowned robustness and functionality.
Text by WASEDA Kosaku (OPENERS)
Four Product Collections
RIMOWA celebrated its 120th anniversary in 2018. The brand has now renewed its visual identity, including its logo, and its product portfolio.
The newly established product lines consist of four collections: the "Original Collection," "Classic Collection," "Essential Collection," and "Hybrid Collection."
The "Original Collection" is characterized by its iconic aluminum alloy look, designed and engineered in Germany. The "Classic Collection" merges RIMOWA's traditional design with a modern aesthetic, featuring a robust, angular design.
The "Essential Collection" utilizes polycarbonate for its body and is appealing for its wide range of color variations. The "Hybrid Collection" fuses cutting-edge materials, combining the strength of aluminum-magnesium alloy with the lightness of polycarbonate.
Each suitcase in these new collections features an aluminum badge engraved with the new RIMOWA logo, serving as the brand's new symbol. Furthermore, the updated wheels are also engraved with the brand's new monogram, among other refinements.
With their high design quality and functionality, the new RIMOWA products are sure to become indispensable travel companions.
120th Anniversary Campaign
From Friday, October 5th, as part of the 120th-anniversary campaign, customers who make a purchase at the following stores will receive an original sticker.
Stores | All RIMOWA Stores (RIMOWA Store Omotesando, RIMOWA Store Ginza 6-chome, RIMOWA Store Ginza 1-chome, RIMOWA Store Tokyo Marunouchi, RIMOWA Store Shinsaibashi, RIMOWA Store Kobe, RIMOWA Store Fukuoka, and RIMOWA shops at Seibu Ikebukuro Main Store, Hankyu Umeda Main Store, and Mitsukoshi Nagoya Sakae Store)



