A Pop-Up Store by Bugaboo, the Dutch Suitcase Brand

Bugaboo

World's First Pop-Up Store Opens at Isetan Shinjuku

A pop-up store from the Dutch suitcase brand Bugaboo has opened at Isetan Shinjuku. A selection of models featuring high design and functionality will be available. The event runs from Wednesday, November 15 to Tuesday, December 12, 2017.

Text by Kosaku Waseda (OPENERS)

A Novel Idea: The "Push" Suitcase

Bugaboo is a leading Dutch mobility brand focused on making people's journeys comfortable and free. Constantly pursuing innovative fashion and creativity, they have consistently proposed cutting-edge designs. Launched initially in their home country of the Netherlands, the brand has been available in Japan via their online shop since March. Now, their first-ever pop-up store worldwide has opened at Isetan Shinjuku.

Among Bugaboo's lineup, the "push" suitcase, the "Bugaboo Boxer," is particularly noteworthy. Developed with the theme of being "both stylish and functional," it is a novel product unlike any other.

The "Bugaboo Boxer" overturns the convention of carrying suitcases by pulling them beside or behind you, featuring an ergonomic chassis design and smooth-rolling wheels.

What's especially remarkable is the ability to combine various attachments, such as large and small travel cases. Users can customize their luggage to suit their lifestyle and travel needs, whether for business or short trips.

Bugaboo has packed new ideas and thorough functionality into its suitcases. This pop-up store offers a valuable opportunity to experience and purchase their meticulously designed products with their superb usability. We encourage you to visit.

Bugaboo Pop-Up Store
Period: Wednesday, November 15 – Tuesday, December 12, 2017
Location: Isetan Shinjuku Store, B1F Luggage
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Bugaboo Boxer
Price: Short Trip: ¥116,000 | Full Set: ¥168,000 | Business: ¥185,500

Inquiries

Bugaboo

https://www.bugaboo.com/JP/ja_JP/home