Bio-Hotel YASUESOU, Surrounded by Chamomile, Reopens After Renovation | YASUESOU
YASUESOU | Yasuesou
A gentle design, meticulously crafted with natural materials.
Bio Hotel "Yasuesou," surrounded by chamomile, reopens.
Yasuesou, a chamomile inn located within "Kamitsure no Sato" (Chamomile Village) in Ikeda Town, Kitaazumi District, Nagano Prefecture, has reopened this May. It has transformed into an even more comfortable and serene space.
Text by BUN Risa (OPENERS)
A healing time enveloped in natural warmth.
Yasuesou is an inn managed by "Kamitsure Kenkyujo" (Chamomile Research Institute), which manufactures and sells the domestic chamomile skincare brand "Kamitsuren." A unique feature is that products made solely from domestic chamomile, cultivated without pesticides using organic fertilizers, can be used as amenities.
With this renovation, it has obtained the "BIO HOTEL® Certification," the first in Japan. "Bio" is short for "Biologique," meaning organic. This certification signifies a hotel that aims for a healthy and relaxing stay by using natural materials as much as possible for food, beverages, cosmetics, towels, bed linens, and building and interior materials, while considering the health of guests and the natural environment.
In keeping with its "Bio Hotel" concept, the cuisine features carefully selected ingredients, primarily organic vegetables grown in the inn's own farm on the premises. Free from chemical seasonings and additives, guests can savor gentle flavors that nourish the body.
Every year, on the first Saturday and Sunday of June, in cooperation with Ikeda Town, the "Ikeda Town Hirotsu Chamomile Flower Festival" is held. This event brings together many people not only from the local area but from all over the country, creating two days filled with smiles. Additionally, various activities are available for all ages, such as "Nature Experience Classes" for children with atopic dermatitis, accompanied by an allergy specialist, and "Farm Stays" for university students.
Yasuesou is an inn that connects you with nature and with people. True to chamomile's flower meaning, "friendship," it is a place that offers new encounters.


