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March 13, 2015
iPad for Creatives | Featuring Matthew Waldman, CEO of NOOKA
iPad for Creatives
Matthew Waldman, Creative Director, NOOKA Inc.
Perhaps an Overpriced Toy for Now
Matthew Waldman is a creative director based in New York with 15 years of experience. As the creator of the globally renowned watch series "NOOKA," how does he, as the US representative, evaluate the iPad?
Text by OPENERSPhoto by NOOKA Inc.
A Bit Disappointing, Frankly
— How do you use the iPad in your daily life?
The most convenient aspect is being able to use it immediately, even in cramped spaces like on a train. The battery lasts longer than a laptop PC, so I can quickly catch up on work when I'm out.
— Is the iPad already widespread in New York?
There are a lot of users!
— How many apps have you downloaded so far?
About 15 to 20, I'd say. I frequently use "Pages," "Kindle," "TweetDeck for iPad," "Flipboard," and "Godfinger for iPad." I recently downloaded "Flipboard" because it was popular among my peers, and it's as good as they say! I also often use the EC site "GILT" application, "GILT for iPad." I'm addicted to GILT shopping (laughs).
— When do you typically use these?
Mostly for work. When I'm thinking about text for my blog or materials related to "NOOKA," I can upload or write anywhere. That's why I bought the iPad. However, I might use it more for relaxing, like reading news or emails in bed, rather than using it while out and about (laughs).
Pages
A word processor that allows easy layout of letters, flyers, brochures, reports, and more using multi-touch gestures.
Category | Productivity
Price | ¥1,200
42.0MB
Language | English *Japanese supported
© 2010 Apple inc.
Kindle
A digital bookstore where you can find your favorite book from over 620,000 titles in the Kindle Store.
Category | Books
Price | Free
6.6MB
Language | English *Japanese not supported
© Amazon.com, Inc. or its Affiliates
GILT for iPad
An app where you can purchase the latest fashion items at up to 70% off. While normally membership-based, there are also limited-time sales exclusive to all iPad users.
Category | Lifestyle
Price | Free
4.6MB
Language | English *Japanese not supported
© Gilt Groupe
TweetDeck for iPad
An essential tool for using Twitter. The large iPad screen allows you to follow multiple people at once, making it easier to organize information and get updates. It functions as a real-time browser.
Category | Social Networking
Price | Free
1.7MB
Language | English *Japanese not supported
© 2010 TweetDeck Inc.
An app that lets you enjoy Twitter and Facebook by "flipping" through them like a magazine. Its appeal lies in eliminating the hassle of scrolling through long pages or jumping between screens via links.
Category | News
Price | Free
2.4MB
Language | English *Japanese not supported
© 2010 Flipboard Inc.
Godfinger for iPad
A game where players become gods and use the "finger of God" to manipulate nature and people, creating the world. Whether it thrives or perishes is up to you. Your divine skills will be tested!?
Category | Games
Price | Free
22.5MB
Language | English *Japanese supported
© 2010 ngmoco,Inc.
— How has your life changed since you got the iPad?
If I say this, it might end the conversation, but until the software becomes more flexible, I don't think it has had a dramatic impact on my life. Even comparing its functionality, it's inferior to the iPhone or a laptop PC. The media is making a lot of noise about the iPad, but frankly, it's a bit disappointing for me.
When the iPad was announced, I thought, "I absolutely have to have it!" and studied its features, but in reality, I felt it didn't have much use for me. The lack of a camera function is still baffling. I travel a lot, and my initial idea was that I wouldn't need to bring a laptop or digital camera if I had this. I had high expectations for the iPad, so the disappointment is even greater...
The biggest issue is the lack of multitasking in the OS. Second is the browser. With a normal web browser, you can read emails and news while simultaneously chatting or browsing the web on a single screen, but with the iPad, you have to do each in a separate app.
Since I'm used to G-mail and Facebook, I naturally expect similar convenience.
Also, the inability to edit Google Docs and manage files. All information has to be stored within applications. For example, I bought the "Pages" app, but I can't open Google Docs sent via email in "Pages" (crying)! I can only copy and paste. In conclusion, for now, the iPad might just be an overpriced toy.
— Is this a common opinion in New York?
No, not at all. Apple fans are all blindly devoted, so they think the iPad is perfect (laughs).
— How can we enjoy the iPad life more?
I would appreciate an app that can access, process, and save data from various apps. Also, I think we need a system function that allows downloading mp3s and videos from websites and blogs.
— We look forward to future developments! Thank you.
Matthew Waldman
Based in New York, he works as a creative director. Over his 15-year career, he has won numerous awards for video and web production. He currently applies his talent to product design with "NOOKA Inc." His first step was the globally recognized watch series "NOOKA."
