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Feature | Dubai's Luxury Travel Frontier

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April 16, 2015

Feature | Dubai's Luxury Travel Frontier

Three Hotels to Discover

Feature: Dubai's Luxury Travel Frontier

Dubai, an eternal paradise shining brightly in the Middle East. With nearly 365 days of sunshine guaranteed and a constellation of world-renowned luxury hotels, it's a true paradise. It's not a budget destination, attracting travelers seeking luxury rather than affordability. Contrary to the expectations of many Japanese who might think, "Isn't it over already?", it continues to develop. Visiting this land this time was Yukiko Obara of the PR agency KNT'S NETWORK, an expert in luxury travel. What did Obara see in this mecca of luxury travel?

Photographs by MATSUI HiroText by OBARA YukikoEdited by TANAKA Junko (OPENERS)

Dubai Unknown to Japanese

Prologue

Dubai Unknown to Japanese

What comes to mind when you think of Dubai? Along with its many world-record-holding tourist attractions, you might hear voices saying, "Isn't it past its prime?" However, its status as the economic center of the Middle East remains unshaken. Far from it, it continues to grow as one of the world's leading tourist cities, boasting immense popularity among European travelers as a "perpetual summer paradise." Here, we introduce one symbol of Dubai's enduring appeal.

The World's Only 7-Star Hotel

Chapter 1

The World's Only 7-Star Hotel

The Burj Al Arab, the world's only 7-star hotel, features all-suite accommodations. It opened in 1991 with great fanfare as the world's tallest hotel. A 24-hour reception desk with a butler on each floor ensures that a dedicated butler fulfills every request and whim. Furthermore, touches befitting a 7-star establishment are evident throughout, including 24-karat gold iPads, Hermès bath amenities, and an exquisite adult pool.

Dubai's Most Beautiful Hotel

Chapter 2

Dubai's Most Beautiful Hotel

Lauded as the most beautiful hotel in Dubai and immensely popular with Europeans, the One&Only Royal Mirage is composed of three distinct styles: Moroccan, Arabian, and Contemporary. Here, guests can not only enjoy their stay but also indulge in the "Pedi Mani Cure Studio," staffed by world-class podiatrists. What sets their treatments apart from the pedicures we know?

World's Premier Beach Resort Hotel

Chapter 3

Dubai's Most "Delicious" Hotel

The One&Only The Palm, situated on Palm Jumeirah, one of the three artificial islands shaped like palm trees, is a boutique resort comprising just 90 guest rooms and four private villas. Here, guests can savor exquisite cuisine at three restaurants produced by the young, talented chef Yannick Alléno: "101," "STAY," and "ZEST."

New Desert Experiences

Epilogue

A Superior Desert Tour

For a different kind of desert experience, the new "Platinum Heritage" tour fulfills that desire. Previously, the standard itinerary involved a drive over challenging dunes in a four-wheel-drive vehicle, followed by a camel ride to watch the sunset, and dinner accompanied by a belly dance performance. Platinum Heritage offers a drive in a classic open-top Land Rover and concludes with stargazing under a natural planetarium.

Inquiries
Dubai Department of Tourism and Commerce Marketing
www.myfavoritedubai.com
dubai.japan@aviareps.com